Using a reliable methodology that ensures confidentiality, the report leverages Arthur Andersen�s extensive experience and resources to provide the global hospitality industry with valuable information that can help build asset value and maximize ROI. Providing "Knowledge for the New Economy," the Marketshare report enables a hotel to track its market penetration against four or more of its competitors. The competitor operating information is never disclosed on an individual basis, but is always presented in an aggregate format to ensure the confidentiality of its participants. Subscribers have complete flexibility, enabling them to customize the reports to their exact requirements, such as results tailored to the hotel�s fiscal year, results in several currencies and graphical analysis. 

Hotels participating in the survey are in the three- to five-star range and comprise of independents as well as chains. Categories include city center, motorway/highway, resort hotels and suburban. Markets covered include Europe, Middle East and North Africa, South Africa, Germany, UK, London, Asia/Pacific and Australia. Additional regions to be added in the near future include India, the Caribbean and Latin America. 

Comments Alex Kyriakidis, Partner-in-Charge Arthur Andersen Worldwide Hospitality and Leisure Services group, �In the New Economy, with more emphasis on maximizing asset value and greater demands on return on investment, timely access to competitor intelligence is a strategic imperative. The ability to benchmark hotel performance online, and the flexibility to customize the report to exact requirements, is unique and unprecedented in the industry. The Marketshare report is a resource no hotel company should be without."

Marketshare reports are available to participants in the Arthur Andersen Benchmark Survey, starting at US$500 per hotel per annum for a standard report. To participate in the survey, preliminary information is gathered about each participant�s hotel(s) prior to the collection of performance data each month. 

Hotel companies interested in obtaining additional information or joining the survey may contact 

The leading provider of business advisory services to the hotel, leisure and casino gaming industries, as well as to governments, owners, operators, financiers and investors worldwide, Arthur Andersen Hospitality and Leisure Services has an extensive network of 320 dedicated partners and managers in 107 offices in six countries. This distinguishes Arthur Andersen as the only truly global hospitality and leisure practice.