ATLANTA�STAYBRIDGE SUITES® by Holiday Inn
and its advertising agency Austin Kelley Advertising was awarded five Adrian
Awards by the Hospitality Sales and Marketing Association International
(HSMAI). Out of over 1800 entries from 51 destinations, Staybridge
garnered two gold, two silver and a bronze. Awards were presented
at a black tie gala at the New York Hilton and Towers on January 25.
Gold was also scored in Advertising Direct Mail Series--Travel Industry
with a 5-part commercial segment direct mail focusing on the ideas
�Make it Your Place,� �Temporary Assignment,� �Training,� �Perfect for
Business� and �Relocation.�
The agency�s direct mail campaign �Check into
something great� garnered a gold award in the Franchise Sales category.
The agency won silver Adrians in an additional two categories, Directory
of Service for Staybridge�s guest services directory and for Advertising
Direct Mail Series�Individual Room Sales for a three-part golf-themed piece
with the titles �Control,� �Clubhouse,� and �Par.�
In the category of Single Entry Newspaper�Individual Room Sales, a holiday
newspaper advertisement titled �In-Laws� won a bronze Adrian, offering
Staybridge as the perfect location for visiting relatives.
The HSMAI Adrian Advertising Awards has grown to become the largest
and most prestigious travel event of its kind, and have been created to
honor and showcase the best in hospitality and travel advertising, marketing
materials and public relations. The Adrian awards are named for Adrian
Phillips, CHME, who founded the competition. |
STAYBRIDGE SUITES Creates New Website
ATLANTA (February 14, 2000)�With its 13th location opening
in just weeks and dozens more to arrive in 2000, STAYBRIDGE SUITES®
by Holiday Inn has launched a new website at www.staybridge.com.
The dynamic new site simplifies extended stay travel coordination by offering
user-friendly features and vivid graphics. As visitors to the hotel
have experienced, visitors to the website are encouraged to �Make it Their
Place� with full-color, rotating interior views of the hotel and its major
features paired with full descriptions of the myriad amenities offered.
New on-line services provide visitors the opportunity
to book reservations at any of Staybridge�s locations, as well as to glimpse
local maps and obtain driving directions. Future locations are listed
as well, so long-range travel plans can be considered. Driving travelers
can plan hotel stays along their specified routes.
�With 13 locations and many more on the near horizon STAYBRIDGE
SUITES® is now a significant contender in the upscale extended stay
market and an effective, easy-to-navigate website is an integral part of
our overall marketing plan,� said Bill Linehan, brand marketing director
for STAYBRIDGE SUITES®. �We are very enthusiastic about offering
our guests this new level of ease in making their travel plans, and we
feel the website is a welcoming introduction to Staybridge and the concept
of �Making it Your Place,�� said Linehan. |
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STAYBRIDGE SUITES® won a Golden Bell award for public relations and
a bronze Adrian in 1999, for a total of seven awards since its first location
opened its doors in December 1998.
STAYBRIDGE SUITES® currently has locations in San Antonio, TX; Lincoln,
NE; Houston, TX; Myrtle Beach, SC; Dallas, TX; Atlanta, GA; Alpharetta,
GA; Naples, FL; Miami, FL; Baltimore, MD; Charlotte, NC and Minneapolis,
MN. |