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DoubleTree Hotel Rockville Creating 
Executive Meeting Center of the Future; 
Meeting Standards of the IACC
 
 ROCKVILLE, MD -- November, 1999 - The DoubleTree Hotel Rockville has announced it will convert a significant portion of its current meeting and banquet facilities into a 10,000 square foot, full-service Executive Meeting Center.

Upon its conversion in March of 2000, the property will be the only hotel in the area, and one of only 300 in the world, to meet the stringent standards of the International Association of Conference Centers (IACC).  The IACC is non-profit organization whose mission is to tout the benefits of bona-fide Executive Conference Centers as the most productive setting for business meetings.

The new meeting facility, conceptualized with input from local meeting planners, will offer an all-inclusive, per-person price (not including room charges and room service) for the use of the Executive Meeting Center facility.  This includes the use of its professionally staffed, full-service business center to generate documents, check and send e-mails, send faxes, make copies or check a stock report.
 

As part of IACC�s certification, the DoubleTree Hotel Rockville�s Executive Meeting Center will offer ten separate meeting rooms, each rigorously tested for appropriate acoustic and light levels.  These spaces will range from rooms large enough to accommodate company-wide meetings to small conference rooms for confidential presentations and private conference calls.  Each room will also be equipped with the latest audio-visual devices, ergonomic eight-hour chairs, built-in white boards, tackable wall surfaces for flip charts and connectivity to high-speed data communications.

Local meeting planners interviewed to create the property�s Executive Meeting Center concept also stressed the importance of simplified, yet high-quality food and beverage arrangements, keeping in mind the busy schedule of the all-day conference attendee.  Another important aspect of the center is that it meets the growing need for meeting space in Maryland�s thriving high-technology corridor.


    International Association of Conference Centers(IACC) is a not-for-profit organization founded in 1981 to advance understanding and awareness of conference centers as distinct and unique within the hospitality industry. 

    IACC aggressively promotes the concept that bona fide conference centers provide a more productive meeting and learning environment than any other type of hospitality venue.

    Nearly 300 conference centers around the world meet the 27 stringent standards of IACC's Universal Criteria for membership. Membership embraces three chapters-in Australia, Europe and North America-and includes conference centers, management companies, and suppliers of products and services to the industry.

    Meeting professionals can count on the IACC logo as their assurance that a conference center provides superior meeting facilities and the highest-quality meeting experience.


�Companies are under tremendous pressure to budget their time and money wisely.  Whether the need is for training, budgeting, strategizing or marketing, corporate meetings must be effective,� states Rick Southard, Director of Marketing.  �We are building an Executive Meeting Center designed to satisfy the rigorous requirements of meetings in the new millennium.�

After a day of meetings, colleagues can enjoy the property�s Executive Lounge for cocktails, hors d�oeuvres or unwind over a game of billiards or chess.  Located adjacent to the Twinbrook Metro Station, the hotel provides easy access to Reagan National Airport and the attractions of Washington, DC.

DoubleTree Hotels are part of Promus Hotel Corporation based in Memphis, Tennessee.  A leader in the hospitality industry, Promus Hotel Corporation is dedicated to providing outstanding service and accommodations, backed by its 100% Satisfaction Guarantee.  Currently, there are more than 370 DoubleTree Hotels located in the United States and Canada. 

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Contact:
Diana T. Kaiser 
Enten & Associates, 
(301) 468-4984
www.doubletreehotels.com
 
Also See: Club Hotel by Doubletree Brand Dropped by Promus; 25 Hotels to be Re-named Doubletree Clubs / Aug 1999 
Doubletree adds 36 hotels Friday, largest one-day brand conversion / June, 1997
The Beaufort Hotel and Conference Centre - Singapore Joins International Association of Conference Centers / Oct 1999 

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