Hotel Online Special Report
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PricewaterhouseCoopers Ranks Growth of Hotel Brands
 

NEW YORK, Sept. 25, 1998 -  The PricewaterhouseCoopers Lodging Research Network (www.lodgingresearch.com) has independently ranked more than 40 U.S. hotel brands owned by publicly traded companies by growth in revenue per available room (RevPAR) for the second quarter of 1998 versus the year-earlier period. Brands are ranked by PricewaterhouseCoopers according to five Smith Travel Research chain scale segments: 

  • Upper Upscale, 
  • Upscale, 
  • Midscale with Food and Beverage, 
  • Midscale without Food and Beverage and 
  • Economy hotels.
The Wyndham Resorts brand of Patriot American Hospitality, Inc. (NYSE: PAH) was the top-performing Upper Upscale hotel brand with RevPAR growth of 37.5 percent in the second quarter of 1998 versus the second quarter of 1997, according to the Lodging Research Network
(www.lodgingresearch.com). Several Wyndham Resorts properties were renovated recently, allowing the brand a substantial occupancy gain over its 1997 level of 53.0 percent occupancy. Patriot American Hospitality's Grand Bay Hotels brand was the second-best- performing Upper Upscale brand, with RevPAR growth of 12.3 percent during the period. The Four Seasons brand of Four Seasons Hotels Inc. (NYSE: FS) was the third-best Upper Upscale brand performer, with 10.2 percent RevPAR growth in the second quarter of 1998 over the year-earlier period.

In the Upscale segment, the AmeriSuites brand of Prime Hospitality Corp. (NYSE: PDQ) was the number-one performing brand, with RevPAR growth of 11.9 percent in the second quarter of 1998 versus the second quarter of 1997. Patriot American's Wyndham Garden Hotels brand was the number-two Upscale brand performer, with RevPAR growth of 8.3 percent. And the Courtyard by Marriott brand of Marriott International (NYSE: MAR) was the third-best performing Upscale brand, the Lodging Research Network says, with RevPAR growth of 6.7 percent.

In the Midscale with Food and Beverage segment, the Cavanaugh's brand of Cavanaugh Hospitality Corp. (NYSE: CVH) was the top-performing brand of the four brands reporting, with RevPAR growth of 9.7 percent in the second quarter versus the year-earlier period. The Holiday Inn brand of Bass PLC (NYSE: BAS) was the second-best performing brand in the Midscale with Food and Beverage segment, with RevPAR growth of 6.0 percent during the period. The
Quality Inn brand of Choice Hotels International, Inc. (NYSE: CHH) was the third-best Midscale with Food and Beverage brand performer, with RevPAR growth of 2.3 percent during the period, the Lodging Research Network says.

In the Midscale without Food and Beverage segment, the Candlewood brand of Candlewood Hotel Co. (NASDAQ: CNDL) was the top performer, with RevPAR growth of 29.9 percent in the second quarter versus the year-earlier period. Candlewood credits an aggressive marketing campaign and increased brand recognition for its increase 11.9 occupancy point rise from 57.5 percent to 69.4 percent in the second quarter of 1998. The Hampton Inns Suites brand of Promus Hotel Corp. (NYSE: PRH) was the second-best-performing Midscale without Food and Beverage brand, with RevPAR growth of 9.5 percent. The Holiday Inn Express brand of Bass PLC was the third-best performer in the Midscale without Food and Beverage segment, with RevPAR growth of 6.3 percent, according to the Lodging Research Network.

The Extended Stay America brand of Extended Stay America, Inc. (NYSE: ESA) was the best-performing Economy brand,  with RevPAR growth of 15.2 percent in the second quarter versus the year-earlier period. The Microtel Inn Suites brand of U.S. Franchise Systems Inc. (Nasdaq: USFS) was the number-two Economy brand, with RevPAR growth of 8.3 percent.

The Suburban Lodges of America brand of Suburban Lodges of America Inc. (Nasdaq: SLAM) was the third-best-performing Economy brand during the period with RevPAR growth of 8.1 percent, the Lodging Research Network reports.

A complete ranking of more than 40 U.S. hotels brands by growth in occupancy, average daily room rate (ADR) and revenue per available room (RevPAR) in the second quarter of 1998 versus the year-earlier period is available at www.lodgingresearch.com for $100. A separate ranking of brands and their corporate parents listed by corporate parent by growth in occupancy, ADR and RevPAR in the second quarter of 1998 versus the year earlier period is available for $150 at www.lodgingresearch.com. RevPAR, occupancy and ADR growth rankings by the PricewaterhouseCoopers Lodging Research Network are made based on publicly disclosed information of lodging companies.

PricewaterhouseCoopers (www.pwcglobal.com), the world's largest professional services organization, helps its clients build value, manage risk and improve their performance. Drawing on the talents of more than 144,000 people in 152 countries, the organization provides a full range of business advisory services to leading global, national and local companies and to public institutions. PricewaterhouseCoopers refers to the US firm of PricewaterhouseCoopers LLP and other members of the worldwide PricewaterhouseCoopers organization.
 

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Contact:
Adam Brecht 
of PricewaterhouseCoopers, 212-259-3619
[email protected]
http://www.lodgingresearch.com
http://www.pwcglobal.com
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Also See:
Even As U.S. Hotel Occupancy Rates Decline, Average Daily Room Rates / Sept 1998 
Coopers Lybrand L.L.P Reports Average Daily Rates at U.S. Hotels to Rise Faster Than Inflation In 1998 / June 1998 

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