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IDeaS Appointed Worldwide Yield Management Partner
by Hilton International

HITEC, LOS ANGELES, June 17 -- Integrated Decisions and Systems, Inc ("IDeaS"), today announced that it has been selected by Hilton International as its long term partner for development of a new revenue and yield management system.

The formal partnership follows a period of collaboration between Hilton International and IDeaS during which the proposed system, IDeaL/YIELD, has been piloted in two key hotels in London and Brussels.  A detailed study of these pilot sites indicated room revenue gains attributable to IDeaL/YIELD which exceeded expectations at both hotels.  Following the
execution of the contract, IDeaS has commenced a structured roll-out of the system to selected Hilton International hotels worldwide.

Yield management systems are designed to ensure that hotel rooms are sold at the right time, at the right price and to the right customer mix.  The IDeaL/YIELD system uses leading edge technology, based on using accurate statistical information rather than on more common forecasting models, thus ensuring that yield management decisions deliver optimum returns for the property.

"We are delighted with the professionalism and commitment shown by IDeaS to date and expect the new system to deliver significant benefits to us as a result," said David Scowsill, Senior Vice President of Sales, Marketing and Information Technology at Hilton International.  "The hotels will be able to improve control of their inventory as well as having more time to concentrate on the higher level strategic business decisions.  Simply put, they will spend less time crunching numbers."

"The new technology used in IDeaL/YIELD represents a revolutionary new approach to yield management," added Richard Arnold, President and Chief Executive Officer of IDeaS.  "We know that Hilton International was impressed by the revenue gains generated by the system in the pilot sites. We look forward to an excellent partnership as we roll out the project."

Integrated Decisions and Systems, Inc., ( is a leading, global decision systems company, developing and marketing sophisticated revenue enhancement services exclusively for the hospitality industry. With its corporate headquarters in Minnesota, USA, IDeaS also maintains sales and support offices in London, Singapore and Sydney.

IDeaS has a unique statistical approach to maximising hotel revenues to ensure that optimal yield management decisions are made and implemented in "real time" i.e. as the reservation is processed.  The approach is based on scientific, quantifiable data which generates predictable and measurable benefits for the hotels at which it is installed.

Hilton International, a company synonymous with the best in world-class hotel keeping, operates more than 165 hotels in over 50 countries worldwide. Hilton International Co. is a subsidiary of Ladbroke Group PLC who are recognised as leaders in the gaming and hospitality industries.

Hilary Baker 
 Hilton International 
+ 44 171 856 8102 
 Rick Keating/Bill Ferguson
 Keating Communications, Inc.
 (212) 760-2400
[email protected]

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