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Digital Alchemy Continues Expansion into Spa Market with Debut
of eClub Opt-In Client Messaging System

Customizable email subscription solution allows day spas and hotel spas to build and maintain
targeted customer databases and effective eMarketing programs

Fort Worth, TX — May 22, 2013 — Digital Alchemy, the pioneer of electronic customer relationship management (eCRM) and eMarketing solutions for the global hotel market, introduces Spa eClub, its latest innovation in eMarketing for the spa market. This specialized opt-in email marketing software solution was specifically designed to meet the client communication needs of day spas and hotel spas, and can be seamlessly integrated into the spa’s website. Digital Alchemy’s eClub platform helps spas build better customer relationships and increase ROI by providing relevant information only to the spa clients who specifically ask to receive email communications.

Through the Spa eClub platform, guests are invited to provide their name, email address and zip code as well as choose the types of messages they want to receive from the spa. The eClub software does not allow an invalid or duplicate email address to be entered, thus creating a 100% accurate database of usable client email addresses. Spa guests also have the option to request the specific types of emails they want to receive, such as treatment specials, retail promotions, special events and appointment reminders. This helps maximize guest satisfaction and loyalty, since they will only receive the types of emails they approve in advance.

“Extending our new eClub system to spa guests provides an excellent way to market a product or make a special offer to the customers who are more likely to respond positively and interact with the spa. The guest signs up to receive these emails, indicating that they value that particular type of information,” said Jasmine Koontz, Director of Spa Sales. “Cutting down on the unwanted noise of today’s email marketing campaigns is key for clients to see a greater return on their marketing investments. The customization feature of this product can be tailored not only to the spa’s branding, but to the prospective customer who receives only the information they deem important to them.”

eClub can be promoted to spa clients in many ways, including an embedded link on the spa website, inclusion on an email signature, signage at the front desk, a QR code on marketing materials and more.

“Having been proven successful in the hotel market, we believe that eClub is also a natural fit for the highly loyalty-driven spa market,” said Founder and CEO of Digital Alchemy, Don Hay. “We are excited to now offer this product to our spa clients worldwide and are confident they will experience a higher level of measurable results from their eMarketing programs.”

Digital Alchemy's solutions help spas craft profitable, long-term relationships with clients and offer opportunities to build incremental revenue through its eCRM email platform that integrates appointment confirmations, cancellation notices, pre-appointment marketing messages and post-appointment offers into automated and customized emails. The Digital Alchemy platform also includes guest feedback functionality to gather valuable customer intelligence. Messaging can be tailored based on the services booked, day of week, guest history and more.

As part of the initial launch, Digital Alchemy is offering Spa eClub at no charge to spas through the end of the 2013. To schedule a demo or to learn more about Spa eClub, please contact Jasmine Koontz at For more information on Digital Alchemy’s comprehensive suite of CRM and e-marketing solutions, please visit

About Digital Alchemy | Since launching the first true CRM solution to the hotel industry in 1999, Digital Alchemy has become an established leader in customer relationship management (CRM) and e-marketing solutions for the global hotel and spa market. With a comprehensive suite of integrated e-mail CRM offerings, the product line has grown to include a powerful and flexible set of tools for building and maintaining profitable relationships with current and prospective hotel and spa guests. Current Digital Alchemy clients include over 650 properties, which include some of the most prestigious independent hotels and resorts worldwide. For more information, please visit

For more information, contact:

Jasmine Koontz
Director of Spa Sales
Digital Alchemy
Tel: +1 817-204-0857

Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 407-905-0608

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Other Digital Alchemy News:

Renowned Hotel eCommerce Expert to Address Second Annual Hospitality Marketing Exchange Event in Miami; Ocean Properties' Loren Gray to open 2013 HME Conference with session entitled 'Generating Revenue in Hospitality - Old School Style with Today's Tools' / April 2013
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Digital Alchemy Integrates with SpaSoft to Offer e-Marketing and Client Messaging Capabilities for Spas; Seamless integration allows day spas and hotel spas to benefit from consistent and professional e-marketing and eCRM communication platform / February 2013
Digital Alchemy's Chief Executive Officer Appointed to HSMAI Americas' Board of Directors; As an HSMAI board member, Don Hay will contribute his vast knowledge of hospitality e-marketing and CRM to help hotels improve their sales, marketing and revenue strategies / February 2013
Digital Alchemy Honored with Silver Adrian Award for iNeed™ Mobile Concierge; New guest-facing mobile concierge platform receives recognition for digital marketing excellence in 56th annual HSMAI Award competition / January 2013
Digital Alchemy Opens European Office, Taps Nigel Allport as VP Sales EMEA; Respected hospitality technology specialist to lead hotel industry CRM vendor's international expansion out of London headquarters / January 2013
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Hospitality Marketing Exchange Workshop to Help Hoteliers Maximize Online Revenue; Google Travel executive to keynote hands-on learning experience provided by Digital Alchemy and GCommerce to help hotels increase digital presence / August 2012
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