Honolulu, Hawaii - January
16, 2013 - Hawaii's leading hotel management company has
changed its name
to Aqua Hospitality (www.aquahospitality.com)
and
announced the restructuring of its 24-property group into three
distinctive
brands. In a little over a decade Aqua Hospitality, formerly known as
Aqua
Hotels and Resorts, has developed a highly successful and diverse
collection of
hotels and resorts that span all six major Hawaiian Islands. Aqua has
combined
its innovative, service-oriented hotel operations with deep analytical
capabilities, a tech-savvy marketing approach and worldwide sales
effort to
become Hawaii's top choice for travelers from across the globe.
"Hawaii is a melting pot and Aqua's comprehensive global outreach has
made
our hotels and resorts as diverse as Hawaii itself," said Aqua
Hospitality's President and CEO Ben Rafter. "That diversity has led
Aqua
to create three distinct brands that reflect the unique characteristics
of our
major market segments -luxury seekers of customized experiences, value
and
adventure-oriented guests and budget-conscious travelers."
Aqua has been a leader in redefining how potential visitors view
Hawaii,
working closely with Hawaii tourism authorities to invigorate the image
of the
islands. Rafter cited a few examples, "We are the only hotel company on
all six tourism islands. We have the best nightclub and pool bar in
Hawaii. We
play host to three of the top-rated restaurants in the islands.
Throughout 2013
we are launching offerings that are extremely attractive to the
non-honeymooning under 40 demographic. We're currently breathing new
life into
the historic UNESCO World Heritage site Volcano House. Add the fact
we've hired
1500 people during the recession and it becomes clear why people
consider Aqua
one of the most exciting hotel companies in the country."
Aqua's successful strategy of marketing its wide range of
accommodations to
travelers from all over the world has resulted in dramatically
increased
business from strong economies like China and Australia. The improving
United
States and Canadian economies are also pushing Aqua's occupancy and
revenue
numbers to new company highs. The hotel group is driving these numbers
even
higher with an aggressive renovation program with over $55 million
dollars in
projects completed recently or slated for this year.
The increased demand from travelers has combined with a varied
demographic
profile across Aqua's diversified hotels to create the opportunity for
the
three new brands and operating divisions under the Aqua Hospitality
umbrella:
MONOGRAM HOTEL
COLLECTION represents an elite group of stand-alone and
independent hotels and resorts providing a highly personalized luxury
experience. Each hotel has a distinct name and identity and is unique
in
personality, environment and design. All the properties offer a
boutique
experience and promise to be the highlight of any getaway.
AQUA HOTELS AND RESORTS®
offers stylish, mid-priced hotels that present excellent value and
lifestyle
services rooted in Hawaii's rich cultural traditions. Savvy travelers
will
appreciate the convenient added services that make an Aqua Hotels and
Resorts
stay fun, convenient and positively practical.
LITE HOTELS
is a group of eclectic, economy hotels that appeal to budget-minded
travelers.
These guests are seeking the most bang for their buck and appreciate
the
fundamentals - service, convenience and cleanliness.
The creation of the three new operating divisions also positions the
company to
deploy its highly successful methodologies across a wider portfolio of
properties including opportunities on the U. S. mainland.
About Aqua Hospitality®
Aqua Hospitality is a
Hawaii-based management company founded in 2001. The company provides
full-service management including sales, marketing, Internet
distribution,
individualized branding, reservations, as well as revenue management to
maximize
profitability. Currently representing 24 contemporary properties on
Oahu, Maui,
Kauai, Molokai, Lanai and Hawaii Island, Aqua offers lifestyle
full-service
resorts, stylish boutique hotels, comfortable budget properties and a
historic
hotel within a UNESCO World Heritage Site. For more information on the
company,
individual hotels, and its three brands of hotels - Monogram Hotel
Collection,
Aqua Hotels and Resorts and Lite Hotels - visit www.aquahospitality.com or
call
1-808-943-9291.