Hotel Online
News for the Hospitality Executive


Former Valet Parking Attendant, Marcus Latner, Named General Manager
of the Lone Star Court Hotel in Austin, Texas

The Hotel, Set to Open in Summer 2013, is the Debut of the
Valencia Group's New Hotel Concept

AUSTIN, TX - February 15, 2013
— Lone Star Court, a new upscale, retro-inspired, motor court concept hotel by Valencia Group, set to open at the Domain in summer 2013, has named Marcus Latner as general manager.

Latner has been with Valencia Group for more than 10 years, starting as a valet parking attendant at Hotel Valencia Riverwalk in San Antonio and rising through the ranks all the way up to his new position as general manager of Valencia Group’s newest property, Lone Star Court,

After earning a bachelor’s degree from University of Texas and a master’s degree in business communications from Monmouth University in New Jersey, Latner got a job as a valet parking attendant at Hotel Valencia Riverwalk in San Antonio just as it was opening in 2003. He was quickly promoted to a bellman position, where he was mentored by hotel staff to develop management skills, serving in the front office, housekeeping, food and beverage, and sales.

“Starting from the ground up, I developed understanding and appreciation for what each and every employee must know,” said Latner. “It was an opportunity to learn, grow, and prove myself.”

Latner previously served as front office manager at Valencia Group’s Hotel Sorella CITYCENTRE in Houston, where he helped open and lead the award-winning property.

Lone Star Court will be the flagship of a new hotel concept created by Valencia Group, a Houston-based company known for its luxury independent Hotel Valencias in San Antonio and San Jose, and Hotel Sorella CITYCENTRE in Houston. A 21st century re-interpretation of the nostalgic motor court, the concept will eventually be expressed through additional properties by Valencia Group across the country.

About Lone Star Court
Set to open in summer 2013, Lone Star Court is a new upscale, retro-inspired, motor court hotel coming to the Domain in Austin. True to Austin, Lone Star Court will feature live music by an outdoor fire pit and a dipping pool reminiscent of Hill Country swimming holes. Lone Star Court will draw business as well as leisure travelers to its unique “ranch-tech” property, and the restaurant and bar will be a destination for Austinites as well as visitors. The architect for Lone Star Court is RTKL Associates of Dallas, led by Jim Suggs, who was part of the design team for Hotel Valencia Riverwalk in San Antonio and Hotel Valencia Santana Row in San Jose.  The designer for Lone Star Court is Lauren Rottet of Houston-based Rottet Studio, and the landscape architect is Christine Ten Eyck of Austin-based Ten Eyck Landscape Architects. For more information, please visit

About Valencia Group
Houston-based Valencia Group provides management, development, branding and repositioning services for independent, full-service boutique hotels owned by the company, in addition to third parties.  Recognized both nationally and internationally for their exceptional service and style, Valencia Group hotels fuse a crisp, globally-inspired modern design aesthetic with warm Mediterranean influences.  Valencia Group continues to forge a niche with anchor hotels in mixed-use environments where the right balance of residential, restaurant, retail and office coalesce to create full-spectrum accretive value in sought-after urban settings. Signature properties such as Hotel Valencia Santana Row in San Jose, CA, Hotel Sorella CITYCENTRE in Houston, TX and Hotel Valencia Riverwalk in San Antonio, TX have become destinations and gathering places within their respective communities, some further benefitting from and enriching their location within the cultural heart of a city.  All three of these hotels have earned coveted spots on the Condé Nast Traveler Gold List for 2013.  2013 marks a year of substantial growth for the company with the second Sorella—Hotel Sorella Country Club Plaza—slated for a fall opening in Kansas City, MO and the launch of a new concept—Lone Star Court, a 21st Century reinterpretation of the nostalgic motor court. Lone Star Court will premier in early 2013 with an Austin flagship in the Domain.  For more information, please visit


Brenda Thompson

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.