News for the Hospitality Executive
Bethesda, Maryland – October 9, 2012 – Marking a quarter of a century in catering to the needs of business and leisure travelers alike, Fairfield Inn & Suites is celebrating its 25th anniversary this year with smart new design and décor. Through inventive public spaces and fresh guest room designs, Fairfield Inn & Suites is enhancing the guest experience with flexible features and a warm, welcoming environment.
“Delivering both function and comfort, our new design and décor elevate the Fairfield brand, setting a new standard in the moderate tier category,” said Shruti Buckley, vice president and global brand manager, Fairfield Inn & Suites. “At Fairfield Inn & Suites, we provide an easy, positive and productive travel experience, as well as the promise of consistent and reliable service at an exceptional value."
From the moment they arrive, guests are welcomed by the modern, bright new design features, including an updated exterior with a signature tower, a curved porte-cochere and an inviting glass entrance that ushers them into the hotel. Once inside, guests experience the hotel’s open public space featuring natural light and views throughout the lobby to connect the indoors with the outdoors. Guests can also unwind in the lobby’s inviting living area ― whose focal points include a natural stone hearth, organic-shaped sofa and lounge chair, and unique local features — or they can grab a drink or snack item from the 24/7 Corner Market.
The breakfast area’s signature farm table provides a central gathering place where guests can watch television, meet up with colleagues or get work done. In the morning, guests can enjoy a complimentary breakfast, choosing from delicious breakfast sandwiches, make-your-own waffles and other healthy items, such as fruit, yogurt, and whole grain cereals and breads.
In the rooms, signature “smart” room décor warmly welcome guests into a comfortable, productive and restful environment. Flexible and functional, the guest room includes a well-designed work area, an ergonomic chair, task lighting and electrical outlets where guests need them. A curved, mobile desk enables guests to create their own work space, while also optimizing their television viewing.
Inspired by nature, the hotel’s thoughtfully designed rooms and suites place the living and working area near the window to allow for more natural light and views. Building on this natural design, the room décor features organic patterns and fresh colors, blending wood tones with bright pops of color. The new design also places the sleeping area toward the middle of the room, helping to give guests a better night’s sleep on plush mattresses, as well as provide easier access to the bathroom and wardrobe. The bright, spacious living area also offers a comfortable couch, refrigerator, coffeemaker and microwave, and the bath area continues the room’s bright, spacious, contemporary feel with showers available in all standard king rooms and suites.
"The brand's outstanding performance and 25 years of history have been driven by a clear message of quality, value and operational excellence. The subsequent exceptional results have exceeded brand goals year after year in all key areas of measurement: guest satisfaction, revenue per available room (RevPAR), Marriott channel contribution and owner satisfaction," said Buckley.
About Fairfield Inn & Suites by Marriott
Fairfield Inn & Suites by Marriott is designed for today’s traveler who is looking to be productive on the road, whether for business or leisure. In addition to free breakfast and high-speed Internet access, Fairfield Inn & Suites offers thoughtfully designed rooms and suites that provide separate living, working and sleeping areas. With more than 675 properties throughout the United States, Canada and Mexico, Fairfield Inn & Suites hotels participate in the award-winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information, visit www.fairfieldinn.com.
Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.
Carol Lyn Colon
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Hospitality and Marriott to Open the 82-room Fairfield Inn & Suites
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