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New Owners of the Pacific View Inn in San Diego, California,
Douglas and Huiyi Paterson, Partner with R. A. Rauch
and Associates to Promote Their Property

San Diego, CA - July 13, 2012
- R. A. Rauch and Associates, a nationally recognized hotel consulting and management firm, announced that they have partnered with Pacific View Inn to promote the beachfront property. The cozy and idyllic hotel is nestled alongside the famed 3-mile beachside boardwalk in Pacific Beach and boasts striking views of the Pacific Ocean.

R. A. Rauch and Associates accepted the responsibility of marketing for Pacific View Inn and is confident about turning it into a successful and profitable endeavor.

“We are so excited to add the perfectly located Pacific View Inn to our portfolio of unique boutique hotels," said Robert Rauch, president of R.A.Rauch & Associates.

“All of our properties are located in the most desirable of neighborhoods, such as Coronado, Del Mar, La Jolla, and now lively Pacific Beach.”

The new owners of Pacific View Inn, Douglas and Huiyi Paterson, are equally delighted about the partnership.

“We sought out R.A. Rauch and Associates since they can offer additional resources and insights to better enhance our vision, as well as satisfying all our guests’ needs, “ Doug Paterson said. “Their reputation for working with one-of-a-kind boutique hotels is unsurpassed. We definitely wanted them on our team.”

Since obtaining the oceanfront property in May of this year, the Patersons have worked diligently on transforming the hotel into the tranquil getaway that visitors often seek when vacationing in San Diego. From remodeling all of its rooms, to redesigning the layout of the lobby, the Patersons are working to develop their property into a main foothold in the Pacific Beach area.

Since its partnership with R.A. Rauch and Associates in early June, the Pacific View Inn has seen substantial increases in revenue, as well as customer satisfaction. reviews of the property have former guests praising the reasonable pricing and spectacular views of the ocean.

R.A.Rauch and Associates will be working closely with the Patersons on analyzing the neighboring market competition and trends.

For more information about the Pacific View Inn and reservations, please visit  or call (858) 483-6117.

R.A. Rauch & Associates
R. A. Rauch & Associates, known in the lodging industry as, are specialists in the hotel sector, having built, owned and managed hotels, and consulted in the hotel sector for more than 20 years. RAR focuses on hotel management, asset management, comprehensive hotel consulting and advisory services, as well as expert witness work and litigation support.

As owners and operators themselves, understands ownership's objectives. They achieve success by defining those objectives for the operator and developing and executing specific actionable initiatives, while maintaining a structured oversight.


Robert A. Rauch, CHA, President
R. A. Rauch & Associates, Inc.
11025 Vista Sorrento Parkway
San Diego, CA 92130
Direct: 858-523-0590
Mobile: 858-663-8998

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