May 23, 2012 - Great Hotels of the World (http://www.ghotw.com), one of the fastest growing hotel representation and technology companies in the industry, is expanding into the Americas. The London-based company has established an office in New York and appointed a seasoned team of industry professionals, all of whom are former senior executives with The Leading Hotels of the World, Ltd.
the team in the States is Marshall Calder, a 25-year veteran of the
with vast experience building luxury brands across the globe. Calder is
former Sr. Vice President of Marketing and Brand Management at The
Hotels, the founder of The Leading Small Hotels and a former Sr. Vice
of Global Marketing for Preferred Hotel Group. Calder has been
Managing Director, The Americas.
Calder is Nicole Lingos Spillane, another industry veteran with over 12
of experience in both the hospitality and technology sectors. Spillane
former Senior Director of Brand Marketing for The Leading Hotels of the
a former Director of Sales for TravelCLICK and Regional Vice President
at HotelRevMax. Spillane’s experience adds depth to Great Hotels’
base and its position as a leader in marketing and distribution
Great Hotels is particularly pleased to have Paul
McManus, who has come out of retirement to serve as Chairman of its
appointed Advisory Board. McManus is a veritable institution in the
industry, best known for guiding The Leading Hotels to its zenith as a
luxury brand. In this newly created position, McManus will guide the
expansion of Great Hotels of the World.
just ten years ago, Great Hotels of the World now ranks as the sixth
hotel representation company in the world. Great Hotels also owns and
which provides an integrated suite of state-of-the-art distribution,
management and digital marketing systems.
on what attracted the former Leading Hotels team to Great Hotels,
“Great Hotels of the World brings a new approach to hotel
have dubbed it “soft brand 3.0” because our business model goes far
normal purview of other soft brand affiliations. Most soft brands
concern themselves with reservations through their own distribution
Great Hotels is different. We dedicate ourselves to increasing business
all hotel distribution channels, including a hotel’s own website,
mobile channels. Great Hotels is able to do this because we own the
the marketing expertise and the vision to make it happen.”
McManus says that the “traditional soft brand model has fully matured.
evolve in order to provide sustaining value to its members. Great
model is a breath of fresh air. It skillfully blends the best elements
brand affiliation with state of the art technology solutions to enhance
hotel’s marketing reach and render distribution simpler, more efficient
Gould, CEO of Great Hotels of the World comments, “We are both
excited to expand our brand into the Americas. With such renowned and
well-established figures in the sector leading the team, we have a new
for a sector that has failed to evolve in recent years and I am sure
that it will be greeted warmly in the Americas.”
Hotels of the World
Hotels of the World (http://www.ghotw.com
provides global hotel reservation, sales and marketing services for an
exclusive portfolio of primarily independent hotels and resorts
Great Hotels of the World provides a range of products, services and
technology solutions for over 250 hotels worldwide through trade shows,
e-marketing, business travel sales, meeting and incentive sales, public
relations, Meeting Forums and a private label GDS chain code (GW).
acknowledging that each hotel’s core business is different, Great
Hotels of the
World helps hotels and consumers to “find their niche” by categorising
hotels into niche travel markets. Great Hotels’ dedicated programmes
at the leisure, meetings and incentive and corporate markets, whilst
individual leisure collections reach precise areas of the market in
hotel specialises in including gourmet, spa, golf, honeymoon and many
of Great Hotels of the World is split into three tiers: the Luxury
the Premium Collection and the Classic Collection and is by invitation
Hotels must meet strict criteria before being accepted into the brand.
information on Great Hotels of the World can be found at http://info.ghotw.com.