SACRAMENTO, Calif.--June 7, 2012--Jennifer Wheaton, Marketing Manager for the California Hotel & Lodging Association (CH&LA), was recognized by the California Travel Association with the 30 and Under Emerging Leader Award. The award was presented during the California Travel Summit yesterday at the Sacramento Convention Center.
Ms. Wheaton started with CH&LA as the California Bed &
Breakfast Association (CABBI) Program Manager and was quickly promoted
to CH&LA Marketing Manager last year. In that time, she has
advanced CABBI’s efforts substantially. Just recently, Ms. Wheaton
completely redesigned the CABBI web site, implemented a highly
successful search engine optimization program, and has managed the
on-line advertising program that has grown exponentially since she
began managing the effort. Additionally, Ms. Wheaton produced the CABBI
Travel Guide ahead of schedule and under budget and received an Award
of Excellence from the International Society of Hotel Association
Executives for this publication last December.
“Jennifer’s desire to learn and her pursuit of educational
opportunities have benefitted the organization greatly as she further
develops into an industry leader,” said Rick Anderson, CH&LA Chair
and owner of the Casa Tropicana Inn. “We at CH&LA and CABBI are
grateful for her commitment to our industry and appreciate her
The California Hotel & Lodging Association (CH&LA) is the
largest state lodging industry association in the nation and a Partner
State Association of the American Hotel & Lodging Association. Its
members include all segments of the lodging industry including the
California Association of Bed & Breakfast Inns - California’s
largest association of professional innkeepers and certified bed and
breakfast inns. CH&LA is the leading resource for communicating and
protecting the rights and interests of the California lodging industry.
CH&LA was established in 1893. CH&LA is on the web at www.calodging.com.