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Apple Tree Group Names Axel de Boynes as
Operations Manager for Laos Operations

LUANG PRABANG (6 June 2012)
— Several of Luang Prabang’s most fascinating properties are concluding the second quarter of 2012 under fresh leadership now that the Apple Tree Group has named Axel de Boynes its new operations manager for Laos.

With more than 15 years of experience in the hospitality industry in Europe, Southeast Asia and the Middle East, Boynes takes over managerial responsibilities for Villa Maly, Nava Mekong and Kamu Lodge.

A graduate of the Francois-Rabelais University of Tours in his native France, Boynes began his career as Deputy Director of Guest Services at Le Meridien Etoile in Paris, before moving on to an Executive Housekeeper position at Le Meridien Beach Plaza in Monte Carlo.

After stints at five-star properties Le Touessrok in Mauritius and the Sheraton Doha in Qatar, Boynes relocated to Thailand to take on the role of resident manager at the akyra Chura Samui, where he oversaw the resort’s development and launch in June 2011.

Since arriving in Luang Prabang, Boynes has begun leveraging his considerable expertise toward raising the profile of the group’s Laos properties among travellers and within the industry.

Villa Maly, Kamu Lodge and Nava Mekong are owned and operated by the Apple Tree Group, a French-owned, Ho Chi Minh City-based company with interests in tourism and hospitality, real estate, construction and import and distribution all over Southeast Asia. Its hospitality properties also include La Residence Hotel & Spa in Hue, Emeraude Classic Cruises on Halong Bay and the Press Club in Hanoi.


PR Coordinator - Vietnam
Mandarin Media
16/66 Xuan Dieu Street, Hue City
Phone: (+84) 543 931 090
Mobile: (+84) 905 939 302
Skype: lanhue054

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