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The Alden Beach Resort & Suites in St. Pete Beach, Florida
Rebrands as Alden Suites, A Beachfront Resort

Launches New Name, Logo and Messaging with New Website Coming Soon

St. Pete Beach, FL  (January 16, 2012)
– St. Pete Beach Resort, Alden Suites, has undergone a rebranding effort, introduced to the public in January 2012, that better reflects the surrounding St. Pete Beach community and their resort’s accommodations—complete with a new name, logo, messaging and corporate identity packaging.
Alden Suites, A Beachfront Resort, previously known as “The Alden Beach Resort & Suites” was renamed to more accurately reflect the amenities of the property. The property is nestled on 5 acres overlooking the Gulf of Mexico and is one of the few all-suite resorts in the area. Each of the 140 suites is decorated with Florida flair and each includes a fully equipped kitchenette, separate living room, in room safes, complimentary daily newspaper and spectacular views from the patios and balconies.
“Alden Suites is located in the middle of a sun-drenched, fun-filled community called St. Pete Beach, on Florida’s west coast,” said Gary Renfrow, President of Alden Suites. “We wanted to create a new brand that accurately reflected our fun and laid back culture on the Gulf of Mexico.”
The new logo aimed at better promoting the surrounding area, displays a palm tree, setting sun and a blue wave. The new branding and message to be carried throughout all marketing mediums will highlight not only the Alden Suites’ amenities, but all of the surrounding activities and venues that make St. Pete Beach a popular destination.
Centrally located, Alden Suites is just 30 minutes from Tampa International Airport and the St. Petersburg Clearwater International Airport.  The property is just 90 minutes from central Florida’s attractions. Immediate surroundings in St. Pete Beach include one of the finest beaches in the country, fine restaurants, shops, sporting events, cultural activities and sightseeing.
Renfrow added, “It’s important to promote the great resort we have here, and we are proud of it. But, we’re also very proud of the community we’re a part of. Whether our guests are looking to venture out on the town during the day or at night, we’re happy to recommend all of the wonderful nearby attractions.
Alden Suites will be launching a new, rebranded Web site in the near future to align with the new marketing. For more information, call 800-237-2530 or visit

Michelle Boyd
Phone: 813-382-8810

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