Hotel Online
News for the Hospitality Executive


La Quinta Inns & Suites Partners with Local Hotel
Operator, Grupo TAO, to Expand in Colombia

to Break Ground in Medellin for the First of Three New Hotels in the Country

NEW ORLEANS, Feb. 28, 2012-- La Quinta Inns & Suites announced its expansion into Colombia, its fourth country outside the United States and second in South America, in a continuation of its aggressive international growth strategy. The announcement was made with Grupo TAO, an experienced hotel owner and operator based in Medellin, at the 2012 La Quinta Conference here. The first La Quinta in Colombia is expected to break ground in Medellin in the coming months, with two additional locations planned in the near future.

Rajiv Trivedi, La Quinta's Executive Vice President and Chief Development Officer said, "We are happy to announce this agreement and even more delighted to do so with our franchise partner Group TAO by our side here at the 2012 La Quinta Conference." He concluded, "Having just made public the news that La Quinta is the fastest growing select service brand in the hotel industry, we are proud to showcase our international development as an important component of that growth. We are thrilled to partner with Luis Fernando Toro and Group TAO to bring La Quinta to Colombia, an exciting market in a dynamic region in South America."

Luis Fernando Toro said, "We are proud and happy to partner with La Quinta at this important moment in the brand's expansion. It is also an exciting and promising time to be building in Colombia." He concluded, "We look forward to introducing La Quinta to travelers in Colombia and delivering the outstanding product, service and guest experience that is the hallmark of the brand throughout the Americas."

Based in Medellin, Grupo TAO is an experienced and respected development company that has decades of experience in the hospitality and real estate industries. In 2007, Grupo TAO introduced the Holiday Inn Express brand to Colombia with a property in Medellin.

"As I have said many times before, La Quinta's growth is a testament to our commitment to guest satisfaction and the relationship we have with our partners," said Wayne Goldberg, La Quinta's President and Chief Executive Officer. He concluded, "We are very happy to announce new our partnership with Grupo TAO. We look forward to working together toward an exciting introduction of the La Quinta brand into Colombia in the months ahead."

Continuing its 2012 La Quinta Conference in New Orleans this week, La Quinta emerges from another exciting year of growth in 2011. In addition to being recognized as the fastest growing select service brand over the past decade by Smith Travel Research, the brand opened three hotels in Mexico in 2011, bringing the total in Mexico to five. It expects to double that number in the coming months. La Quinta also built out its international infrastructure through the appointment of a new director of franchise development for Central and South America in 2011 and it recently announced the opening of two new hotels in Ontario, Canada.

Additional announcements highlighting the brand's international growth are expected later in coming weeks.

About La Quinta
LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 800 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit or call 1-800-SLEEPLQ. Follow La Quinta Inns & Suites on Twitter at or become a Facebook fan at

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here
Also See: La Quinta is the Decade's Fastest Growing Select Service; According to Smith Travel Research, La Quinta's Worldwide Growth Exceeds its Nearest Competitor by More than 250% in the last ten years -- and in domestic growth by more than 25% in the last five years / February 2012

La Quinta Inns & Suites Opens in Puebla Palmas, Mexico / December 2011

La Quinta Inns & Suites Announces Edgar Garin as Director of Franchise Development for Central and South America; La Quinta Continues to Invest in Latin American Growth with a Burgeoning Pipeline of more than 1,100 Rooms and an Enhanced Infrastructure to Promote Rapid Expansion / November 2011

La Quinta Inns & Suites Announce Year-End Results; 2010 Numbers Exceed Expectations in Quality, Service, Guest Satisfaction and Growth Position the Brand for an Even Brighter 2011 / February 2011

La Quinta Inns & Suites Announces Mark Heisler as Director of Development for the Midwest / January 2011

La Quinta Inns & Suites Adds Three Hotels in Idaho; Agreement with AmeriTel Inns, Brings La Quinta Brand to Boise, Idaho Falls and Twin Falls / July 2010

Ameritel Planning Two Hotels in Twin Falls, Idaho / July 2006

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.