STOCKHOLM, Sweden, November 30, 2011
-- On the 11th of November, Nordic hotel chain Scandic's new lifestyle
venture, Scandic Grand Central in the city center of Stockholm, Sweden,
held its opening party. The hotel is the result of the hotel chain's
new drive to attract more international travelers and attract new
target groups.
The hotel has 391 rooms, conference facilities, gym, restaurant, bistro
and a large hotel bar/lounge open to the public. Scandic's ambition is
to develop unpretentious yet innovative hotels that are considerate of
the environment as well as compassionate. Scandic Grand Central will be
infused with Stockholm's 'downtown' street culture and its vibrant
atmosphere.
Scandic Grand Central opened in a historic location on the corner of
Stockholm's two most tourist-friendly streets - Kungsgatan and
Vasagatan. The property, which is has been transformed into Scandic's
newest hotel, was erected in 1885 by renowned builder CO Lundberg,
becoming known as "The Lundberg Palace."
The hotel's central location is only a short walk from Stockholm's
Central Station, with access to trains, subways, buses and the Arlanda
Express.
Cultural pulse at Stockholm's
center
Scandic Grand Central, as the name suggests, strives to be a central
meeting place for a range of guests. The facilities are as open to
Stockholm residents just as they are to hotel guests. The hotel bar and
bistro act as meeting places for in-the-know locals around Kungsgatan,
both during the day and evening. Music lovers can flock to the bar
Acoustic for live music 3 to 5 days a week.
Elements of creativity vibrate
from the walls
One of Stockholm's most prestigious architecture firms Koncept is
responsible for Scandic Grand Central's unique interiors and design,
which result in the feeling of a hotel that has always existed. Music,
playfulness, photography and creativity stand as core elements. The
Stockholm culture vibrates through the large portrait photographs of
well-known Stockholm personalities such as Adam Tensta and Jonas
Akerlund.
Blogger's Inn - a new, cost free
offer for digital entrepreneurs
Scandic has developed a "Blogger's Inn" room at Scandic Grand Central,
with the help of Frida Ramstedt of design blog Trendenser.se. The
room's amenities and fixings, carefully tailored to the needs and
desires of digital entrepreneurs, reflect the results of a thorough
market survey.
Scandic's new lifestyle venture represents a continuing flirtation with
new target groups and a further step towards more individualized
hotels. In 2006, Scandic made their first move into a market of more
individualized hotels through the neighboring hotels Scandic Anglais
and Scandic Malmen.