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The Joule, Dallas in Texas Launches $78 Million Renovation and
Expansion Scheduled for Fall 2012 Completion

November 17, 2011 (Dallas, TX) - The Downtown Dallas landscape is about to receive a significant upgrade with the property-wide transformation of The Joule, Dallas . Housed in the landmark, 1920s neo-gothic bank building, the striking Main Street address will see a $78 million renovation and expansion over the year ahead that will grow the hotel to nearly an entire city block. Among many highlights is the addition of 31 guest rooms, suites and penthouses, a new spa, a second Charlie Palmer concept and expanded event spaces.

The Joule renovation and expansion project combines the talents of top hospitality designers, architects and seasoned consultants led by renowned interior designer Adam D. Tihany, whose vision of contemporary design in a historic setting refinished for the modern and savvy traveler will remain intact. From its opening in 2008, The Joule has been a beacon of energy in Downtown Dallas, enticing locals and travelers alike with a sophistication that runs through art-filled public spaces and guest rooms to its cantilevered rooftop pool.

The renovation of The Joule is scheduled for completion by Fall 2012. The hotel will remain open throughout construction with little to no effect on guests and event clientele.

Quite an Entrance
The renovation and design work inside the hotel will add 2,500 square feet to The Joule's lobby. The result will be a visually striking and inviting space for guests and the Downtown crowd. Anticipate an all-hours vibe somewhere between the allure of a library coffee bar and the mystique of a classic cocktail lounge.
The Joule Collection
Like all public spaces throughout The Joule, the lobby will continue to house pieces from the hotel's curated art collection, which features works from artists like Andy Warhol, Barry Flanagan, Wayne Gonzales, Richard Philips and Adam Fuss. The hotel's art curator, John Runyon, is procuring new artists to feature in the new spaces- to be announced soon.

The Joule's art collection will also grow with the addition of historic mosaics from the original Mercantile National Bank Building. The mosaics, an important piece of Dallas history,  were slated to be destroyed during that building's renovation, but were rescued by Joule-owner Tim Headington. Originally commissioned during the art deco period by former Dallas Mayor R.L. Thornton, the handmade mosaics were shipped from Venice and installed in the Mercantile National Bank Building. The mosaics, which depict the basic elements of nature- earth, wind, fire and water-range in size from only a few feet high to more than 20 feet. The works, restored by conservation specialist Michael van Enter, will be installed in The Joule's new VIP Corridor and ballroom pre-function space.

"Big D" Gets Bigger with Three-Story guest Penthouses and More
The renovation will add 31 new guest rooms to The Joule, including 21 rooms, eight suites, one single-story penthouse and two three-story penthouses. There will be a total of 160 accommodations, each designed by Adam D. Tihany with striking photographic artwork by his son Bram Tihany and stylish contemporary furnishings and technologies to suit sophisticated travelers. Furthermore, The Joule will take things over the top with the addition of 10,000 square feet of function space, new ballrooms and meeting and pre-function spaces, as well as a 4,000 square-foot rooftop terrace and garden that can accommodate 500 people.

An Underground Adult Playground
The Joule's existing subterranean PM Lounge will be completely restyled and converted into an "adult playground" featuring a 600-square foot screening room with seating for 25 and a 1,350-square foot recording studio. The space will also include a bar-lounge finished with custom furnishings and digital elements including karaoke capabilities and other interactive digtial features.

New Urban Spa
The Joule will redefine the urban spa concept with the addition of an 8,000 square-foot subterranean spa featuring rich woods, luxuriously upholstered walls and sumptuous seating. The spa, functionally designed by ESPA and displaying the unmistakeable Tihany Design aesthetic, will delight hotel guests and walk-in clients alike with six deluxe treatment rooms as well as an ice fountain, steam room, suana, geothermal pool and "experience showers" for soothing therapies. Founded by Susan Harsworth, spa expert of international repute, ESPA is the world's leading total spa company boasting award-winning spas at such properties as the Corinthia Hotel in London, the One & Only Palmilla in Mexico and Hong Kong's Ritz-Carlton, among an elite list of others.

Charlie Palmer's Empire Expands
Having already dazzled Dallas with modern American cuisine at Charlie Palmer at The Joule, the world-renowned chef is expanding his downtown horizons with a new specialty food hall focused on freshly prepared gourmet foods. The space will feature epicurean stations serving delectables including certified Neopolitan pizzas, fresh-off-the-grill plates and handmade breads and pastries.

For more information or to make reservations at The Joule, Dallas, please contact 800.325.3589 or visit

About The Joule, Dallas

The Joule, named for the international unit of energy, occupies a revitalized 1920's neo-gothic, landmark Dallas building. A visual masterpiece from award-winning designer Adam D. Tihany, the hotel creates a tasteful union of old world quality and contemporary design with original marble flooring, rich colored fabrics, millwork, chrome, glass and populated throughout by original artwork from names including Andy Warhol, Adam Fuss and Richard Phillips. In addition to uniquely designed guestrooms and a spectacular penthouse, the property includes a cantilevered glass rooftop pool, the subterranean PM Nightlife Lounge and Charlie Palmer at the Joule featuring artisanal creations from the world-famous chef. Located in the heart of a burgeoning downtown, adjacent to the flagship Neiman Marcus and within walking distance of the internationally acclaimed Dallas Arts District, the hotel is ideally located. The Joule- an artfully delivered experience in an iconic setting infused with energy, style and passion.

Lana Powers
Hawkins International PR
(212) 255-6541


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Also See: Abby Morgan Appointed as Director of Sales and Marketing at The Joule, Dallas in Texas / August 2011

Jennifer Wasserman Joins The Joule, a Luxury Collection Hotel in Dallas, as Director of Sales and Marketing / July 2010

Developer Tim Headington Opens the 129 room Joule Hotel in the the Former Dallas National Bank Building in Downtown Dallas; Branded a Starwood Luxury Collection Hotel / June 2008

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