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International Association of Conference Centers Releases More Videos from
their Series Regarding Creating Compelling Meeting Experiences

(St. Louis, MO) – November 2011 – Peter Stockmann, President of IACC Americas, announced the release of two additional video clips on content-rich topics related to the meeting experience.  The videos, based on IACC’s third Thought Leader Summit and subsequent white paper “Creating Compelling Meeting Experiences” at IACC’s 30th annual conference, include two customer-related topics:  “Achieving Owner and Customer Satisfaction”, and “Eliminating Customer Sacrifice.”

According to John Potterton, CMP who facilitated the event, “these two videos will help viewers understand the difference between a variety of customer experiences - customer sacrifice, customer service and customer surprise”.

Broadcast live and webcast around the world from the Kellogg Center at Gallaudet University in Washington, DC, the first ten-minute video, Achieving Owner and Customer Satisfaction, features Amy Wickenheisser, (Hotel Manager at Hamilton Park Hotel & Conference Center ), who says her owners "are very interested in customer feedback." The results of the feedback are measured, compared and ultimately tied to revenue production.

Also featured in the video clip, Jeff Vredevoogd, Director Education Solutions at Herman Miller, Inc. comments on the “six aspects of space which are critical to the success of any facility design: adaptable, social, resourceful, healthful, sustainable and stimulating. “

In the second video clip, Eliminating Customer Sacrifice , Potterton notes that “Customer sacrifice is the pain or annoyance a customer endures when buying or using a product or service.”  According to panelist Bob Dean, Director Americas for Profiling Online, "customer satisfaction doesn't necessarily lead to customer loyalty, but eliminating customer sacrifice does and it can actually lead to customer surprise."

The diverse panel included an authority on fully engaged adult learning and conference design; an expert on breakthrough learning; a member of the Steering Committee of the much-anticipated “Project Meeting Architecture;” a designer of furnishings and meeting spaces; a seasoned planner at an IACC conference center and a guru on incorporating social media into the meeting experience.

According to Potterton, the purpose of the summit was “to help conference center professionals and meeting professionals raise the bar on the meetings and events they create within their own organizations; to give them new knowledge on how to create compelling meeting experiences that engage participants; and to assist them in transforming meetings in a way that drives business results."

In total, IACC will release 14 videos on different topics related to the meeting experience.  These two video segments are available online at:

Achieving Owner and Customer Satisfaction at 10 min, 36 sec:

Eliminating Customer Sacrifice at 1min, 52 sec:

Founded in 1981, the International Association of Conference Centres is a not-for-profit organization dedicated to promoting understanding and awareness of the conference center industry and to giving member properties the tools necessary to provide an exceptional meeting experience. Active members meet a set of stringent Universal Criteria and agree to a Code of Ethics. Currently, the association includes approximately 400 members from the United States, Australia, Canada, Denmark, Sweden, Belgium, France, England, The Netherlands, Germany and Japan. For more information, visit the website at  IACC = exceptional meeting experiences.

James M. Mahon
914 548 5835

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Also See: Derek Grimaldi Elected to International Association of Conference Centers (IACC) Board of Directors / October 2011

International Association of Conference Centers Releases Series of Industry Related Videos Based on Creating Compelling Meeting Experiences / September 2011

Chef Jamian Lewis of De Vere Venues Devonport House, London, United Kingdom Wins IACC's Chef of the Year Award in their Copper Skillet Competition / April 2011

International Association of Conference Centers - Americas Presents Scholarships and Awards to Deserving Hospitality Students, Leah Bernick, Eun Jin Lee, Christina Mott and Charlotte Dath / April 2011

International Association of Conference Centers Conducts Customer Roundtables to Gather Feedback, Quantifiable Data, and Usable Market Intelligence to Share with Member Properties / March 2011

The International Association of Conference Centers (IACC) Presents Joan Eisenstodt with The Mel Hosansky Award for Distinguished Service at their 30th Annual Conference / March 2011

International Association of Conference Centers Establishes European Chapter and Creates Representative Board of Directors; the Chapter Adds Four New Member Properties / March 2011

International Association of Conference Centers Names David Haas as New GenX/Y Board Associate / Dec 2010

IACC of the Americas Elects New Officers of the Board of Directors;Pete Stockmann Unanimously Elected President / October 2010

The International Association of Conference Centers of North America Elects New Officers; Tom Cappucci Serves as President / October 2008

Mark DePiero, Sean Anderson, Tom Cole and Melissa Fromento Elected to the IACC Board of Directors / December 2007

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