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Carlson Launches Radisson Blu Hotels and Resorts
Brand Across Asia Pacific

Singapore (28 September 2011) – Carlson, a global hospitality and travel company, announced the launch of the Radisson Blu hotels and resorts brand across Asia Pacific, as part of the brand’s global roll-out. Currently, there are 222 Radisson Blu hotels in operation worldwide and 104 more in the pipeline. In Asia Pacific, there are 26 Radisson Blu hotels in operation and 33 in the pipeline.
“Radisson Blu is one of the fastest growing brands in Asia Pacific.  In line with Carlson’s vision to grow the brand, the company has invested in Radisson Blu to take it to a new standard of contemporary accommodation and hospitality experience. The brand’s first-class positioning is supported by innovations including a series of new service concepts that enhance the stay experience. We will continue to invest in Radisson Blu so that it becomes the preferred choice for travelers and delivers greater value for hotel owners,” Simon C. Barlow, president, Carlson Hotels, Asia Pacific.
Radisson Blu is a first-class brand that offers a unique hospitality experience customized to the needs of the modern traveler. It distinguishes itself by offering vibrant, contemporary and engaging hospitality that is characterized by its hallmarks of Yes I Can!SM service philosophy and 100% Guest Satisfaction Guarantee. A unique offering from the World of Radisson is the Business Class room, which offers upgraded amenities and services, such as 3-Hour Express Laundry, high-speed Internet and complimentary Grab & Run breakfast.  Radisson Blu flagship properties can be found in prime locations, including major cities, airport gateways, and leisure destinations around the world. 
To drive greater awareness of Radisson Blu in the Asia Pacific region, Carlson is investing over USD2 million in a brand campaign. The Discover Blu brand campaign launches this month and will continue until the end of December 2011.
During these four months, Discover Blu advertisements will appear across the Asia Pacific region in all main business and trade media with additional local support. Apart from print and online media, the campaign will include television in its media plan – a first for Radisson – as Carlson seeks to bring the brand to life in the marketplace. The television commercials will appear on CNN and BBC. The campaign aims to reach out to business travelers and a secondary audience of travelers from the MICE (meetings, incentives, conventions and exhibitions) and leisure segments.
“The brand launch signals a new era for Radisson Blu across Asia Pacific, which will create a significant impact in the marketplace and drive interest and revenue for Radisson Blu hotels and resorts. For the next four months, we are inviting travelers to “Discover Radisson Blu” and be treated to a World of Radisson hospitality experiences at our Radisson Blu hotels and resorts, where they will discover and enjoy the brand hallmarks of Business Class guest rooms, Yes I Can!SM service philosophy and 100% Guest Satisfaction Guarantee,” Lucinda Semark, executive vice president, Revenue Generation, Carlson Hotels, Asia Pacific.
For more information, please call (+ 800-616-1283) or visit and
About Carlson
Carlson is a global hospitality and travel company headquartered in Minneapolis, Minn. Carlson encompasses more than 1,070 hotels, including Radisson®, Country Inns & Suites By CarlsonSM, Park Inn by Radisson and Park Plaza®; more than 900 T.G.I. Friday’s® restaurants; and a majority stake in Carlson Wagonlit Travel®, the global leader in business travel management.

Carlson operates in more than 150 countries and its brands employ about 170,000 people.

Joanna Ong
Carlson Hotels
+65 6511 9297
Kate O’Shea, impactasia (Singapore)
+65 6222 6136

Joan Cronson or Ben Gardeen
+1 (763) 212-1418 or +1 (763) 212-8129 or

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Also See: Carlson's Radisson Blu Debuts in the U.S. with the Opening of the 334-room Radisson Blu Aqua Hotel in Chicago, Illinois / September 2011

Carlson Opens 25th Hotel in Virginia with the 63-room Country Inn & Suites by Carlson in Hanover, Virginia Owned by SANE Hotels LLC / September 2011

Carlson Opens 296-room Park Inn by Radisson Dallas-Love Field, Texas Managed by Hospitality Management Corporation / August 2011

Carlson Opens 126-room Country Inn & Suites By Carlson, San Antonio Airport in Texas Owned by Summit Hotel Properties / July 2011

Summit Hotel Properties Closes on Initial Three Acquisitions, with Plans for a Fourth / May 2011

Carlson Opens First Park Inn by Radisson Hotel in Brazil with the 233-room Park Inn by Radisson Ibirapuera in Sao Paulo / May 2011

Carlson Continues Expansion of Country Inns & Suites by Carlson with the Opening of the Country Inn & Suites by Carlson in Georgetown, Kentucky, the 13th Property in the State / March 2011

Carlson Continues Expansion of Country Inns & Suites by Carlson(SM) with Opening of 10th Hotel in New York and 12th Hotel in Indiana / March 2011

Carlson Hotels Launches Partnership with Club Med®; Carlson's Loyalty Program Points Now Redeemable at All 80 All-Inclusive Club Med Resorts Worldwide and a Dual Destination Offer in Florida is Created for Travelers / March 2011

Carlson Hotels Appoints Three General Managers for Radisson and Park Plaza Hotels in Asia Pacific; Marco Seiler, Martin Fabiano and Veronique Sirault / February 2011

Carlson Hotels Launches a New Guest Loyalty Program - Club Carlson / February 2011

Winstar Yang, a Senior Concierge at the Radisson Blu Hotel Pudong Century Park in Shanghai, China, Named as Carlson Hotels 2010 Global Employee of the Year / February 2011

Carlson Hotels Appoints Sean Shannon Vice President Of Development for Canada / February 2011

Carlson Signed 87 Hotels and Achieved 12 Percent Increase in Sales in 2010 / February 2011

Carlson Opens First Park Inn Hotel in Mexico with 111-room Park Inn Saltillo / February 2011

Carlson Plans Opening of 19 Hotels in India by End of 2011 Across the Radisson®, Country Inns & Suites By CarlsonSM, Park Inn® and Park Plaza® Brands / January 2011

Carlson Appoints Pierre-Louis Giacotto as General Manager & Fred Khoury as Director of Sales and Marketing for New Radisson Blu Aqua Hotel, Chicago, Illinois; The First Radisson Blu in the U.S. / January 2011

Carlson Appoints Javier Rosenberg, Christian Urbat, and Jean-Marc Busato to Senior-Level Executive Positions for Carlson Hotels, Americas / December, 2010

Carlson Hotels Appoints Christer Larsson as Vice President of Food & Beverage / September 2010

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