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Jackson Street Management LLC, Developer of Proposed Downtown Milwaukee
Marriott, Selects White Lodging to Oversee Operations

Signed Franchise Agreement with Marriott in Place; Construction to Start Later this Year

MILWAUKEE, July 12, 2011-- Jackson Street Management LLC, developer of the proposed Marriott hotel near the intersection of East Wisconsin Ave. and North Milwaukee St. in Downtown Milwaukee, today announced it has reached an agreement with a new company -- White Lodging Services Corporation of Merrillville, Ind. -- to manage the hotel. White Lodging operates more than 114 Marriott International Hotels properties in 18 states, as well as a number of premium-branded hotels under other flags.

The developer also announced it has signed a franchise agreement with Marriott, ensuring the new hotel will be a Marriott property.

"To have the signed Marriott franchise agreement in place, and to have secured White Lodging for this project, are important steps in the process," said Ed Carow, managing partner for Jackson Street Management. "White Lodging is one of the premier names in the U.S. hospitality industry, and its experience and expertise will be a valuable addition to our team and to Milwaukee. Together, we will build a wonderful, state-of-the-art hotel that will generate hundreds of good jobs, millions of dollars in new tax revenue and a positive economic boost for the area."

White Lodging properties include successful mid- to large-scale premium-branded hotels across the country, including the new JW Marriott Hotel in Indianapolis, the Marriott Hotel in Nashville, the Louisville Marriott and the Courtyard by Marriott on Chicago's Magnificent Mile. The company has earned many prestigious hospitality awards, including the J. Willard Marriott Award of Excellence, the AAA 4-Diamond Award, the Mobil 4-Star Award, as well as honors from Marriott, Hilton, Radisson, Holiday Inn, Renaissance Hotels and others.

"We are thrilled to join forces with the Jackson Street Management team in bringing a Marriott hotel to Downtown Milwaukee," said Dave Sibley, president and CEO of White Lodging's Hospitality Management division. "The location is second to none, and we look forward to working with our fellow hoteliers and becoming actively engaged in the local community."

The Downtown Marriott will front Milwaukee Street and Wisconsin Avenue and be constructed around the existing Johnson Bank building at 333 E. Wisconsin Ave. It will incorporate all of the Wisconsin Avenue façades of the 19th-century buildings currently on the site. The proposed hotel will have 200 guest rooms and suites, meeting and banquet space accommodating gatherings ranging from small, intimate board meetings to large weddings and group events, an upscale restaurant with street-level access, a bar and a full range of hotel services and amenities. Longtime Milwaukee jeweler Schwanke-Kasten also has announced plans for a store in the hotel.

Groundbreaking on the new hotel is planned for later this year. The project has been approved by the Milwaukee Common Council.

About White Lodging
White Lodging Services Corporation was established in 1985 and is headquartered in Merrillville, Ind. White Lodging is a fully integrated hotel ownership, development, and operations company -- a recognized leader that has defined and cultivated the ability to achieve consistent, sustainable growth among mid- to large-scale hotels across the country. Their current portfolio consists of over 155 hotels in 18 states and encompasses representation of the following leading brands: Marriott International, Inc., Hilton Worldwide, Hyatt Global, Starwood Hotels and Resorts, InterContinental Hotel Group, and Carlson Hotels Worldwide.

White Lodging
Evan N. Zeppos,
+1-414-276-6237, or +1-414-491-6610

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Also See: White Lodging to Build a 1,003-room Marriott Marquis in Austin, Texas; To be the Largest Hotel in Austin / July 2011

White Lodging Appoints Jerry Keyes as General Manager at the Courtyard by Marriott on Chicago's Magnificent Mile / June 2011

White Lodging in a Joint Venture and Franchise Agreement with Hyatt to Build and Operate 296-room Hyatt Place Austin Downtown in Austin, Texas / May 2011

White Lodging Named Starwood's Full Service Developer of the Year for North America / April 2011

White Lodging Restructuring into Two Divisions; Full Service to be Lead by Current COO, Jon Peck, and Select Service to be Lead by New Hire Bryan Hayes / February 2011

White Lodging Appoints Robert Morse as Senior Director of Revenue Management for its 26 Hotel Full-Service Division / February 2011

White Lodging Names John O'Connor as Regional VP for Properties in Northwest Indiana, Central Indiana and Memphis, Tennessee / January 2011

White Lodging Promotes Angie Summar to General Manager for the Fairfield Inn & Suites in Valparaiso, Indiana / January 2011

White Lodging Names Andrew Lawrence General Manager for Holiday Inn Express & Suites in Merrillville, Indiana / January 2011

White Lodging Promotes Leah Goebel to General Manager for the 112-room Residence Inn Louisville NE / January 2011

White Lodging Promotes Mary Pat Hartman to General Manager for SpringHill Suites/Fairfield Inn & Suites Louisville Downtown / January 2011

White Lodging Names Kathleen Howell as Director of Sales for the Hilton Garden Inn Austin North / January 2011

White Lodging Names Ken Stone Regional Director of Sales and Marketing / November 2010

White Lodging Transferring 16 Marriott & Hilton Hotels to Apple Real Estate Investment Trust; All Properties to Remain Under White Lodging Management Agreements / November 2010

Jean Smith Named to Regional Vice President Position With White Lodging / October 2010

Bob Jensch Named to Regional Vice President Position With White Lodging / June 2010

White Lodging Names Mark Aftanski to Lead Illinois Select Service Hotels as Regional Vice President / March 2010

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