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StarCite Launches Mobile App for Hotels’ National/Global Sales Teams

Supplier Sales Forces Can Act Instantly on New Meetings Business Using StarCite Mobile NSO

DENVER, CO – August 22, 2011 – In the latest expansion of its rapidly-growing mobile suite of services, StarCite today announced the launch of a new mobile solution for suppliers that will allow hotel sales forces to review, monitor and quickly act on meetings leads via smartphone. 

Hoteliers are facing an incredibly competitive environment where every minute counts and responsiveness to meetings requests is at a premium.  StarCite Mobile NSO (for National and Global Hotel Sales Organizations) will ensure that sales forces stay connected when on the go and will enable rapid action on time-sensitive inquiries. National Sales Managers will now be able to assist in driving direction and closure of more meetings business even when out of the office.  The ability to act faster in directing and supporting incoming opportunities will help increase close ratios and provide a higher level of client satisfaction. 

The app will allow hotel sales forces to use their smartphones to manage leads, view meeting RFP details such as total attendees and planner comments, and quickly take action to bid for and win meetings business. StarCite Mobile NSO leverages StarCite’s powerful and innovative Nexus web services technology architecture. 

“By going mobile, NSOs will add a potent new weapon to their sales arsenal, ensuring they are more informed and can act more quickly on leads than ever before,” said Connor Gray, Senior Vice President, Technology, StarCite.  “Meeting planners need responsiveness from suppliers when they are selecting venues.  StarCite Mobile NSO will enable suppliers to deliver on this promise.” 

StarCite Mobile NSO is compatible with a host of devices including iPhone, Blackberry and Android phones and is available now.  StarCite is showcasing StarCite Mobile NSO in Booth #1205 at the annual convention of the Global Business Travel Association in Denver, August 21-24, 2011. 

About StarCite, Inc.
StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management easier and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide.  StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers.  Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement.  Using StarCite’s proprietary online marketplace, meetings buyers can connect and conduct business with over 83,000 hotels, venues, destinations and suppliers globally.  StarCite is based in Philadelphia, PA and worldwide.  Its equity holders include ICG (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit

StarCite Media Contact:
John Hartz
Sloane & Company    

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 Press Releases:

Orbitz and StarCite Launch Orbitz for Business Meetings; Orbitz for Business Customers Can Now Source and Book Meetings at Competitive Rates Through the StarCite Online Marketplace / August 2011
StarCite and Experient Launch MeetingComplete to Provide Strategic Meetings Management Services and Technology to Small- and Mid-sized Corporations / July 2011
StarCite Launches Nexus – A Groundbreaking Platform to Usher in a New Era of Meetings Management Success; Nexus Brings Meetings into “The Cloud” – Delivering Faster Innovation, Greater Value and a Better User Experience / May 2011
Wyndham Worldwide Hotels Becomes First Chain to Join StarCite Accreditation Program for Suppliers; New StarCite Program Helps Hotels Highlight Their Focus on Group Business / March 2011
StarCite Announces Online Community Powered by i-Meet; Launch of Social Media Platform Available to Meeting Planners and Suppliers; New Partnership Connects Customers and Embraces Open Communication / May 2010
Experient and StarCite Launch eRFP Strategic Partnership / April 2010
StarCite Partners With EveryScape To Provide Rich Visual Experience For StarCite Online Marketplace Properties; WebScapes Empower Meeting Planners with Additional Information and Offer Suppliers Added Opportunities to Showcase Location / March 2010
StarCite Partners With VFM Leonardo to Enhance Online Meetings Marketplace With Rich Hotel Visual Content; VFM Leonardo to be Exclusive Provider of Rich Content Showcasing Hotel Properties to Corporate Buyers Within StarCite’s Online Marketplace / August 2009

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