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Jennie Hoffman Promoted to Area Director of Sales & Marketing
for Starwood Hotels & Resorts Worldwide, Inc.

COSTA MESA, CA, May 25, 2011 – Hotel industry veteran and award-winning marketer Jennie Hoffman has been named an area director of sales & marketing, Los Angeles for Starwood’s Western Region. She will continue to serve as director of sales & marketing for The Westin South Coast Plaza, a post she came to in 2009.
The list of hotels she will oversee includes the W Los Angeles, the W Hollywood, the SLS Beverly Hills, The Westin Los Angeles Airport and the Sheraton Fairplex Pomona.
“We are delighted to see Jennie moved into this new leadership role and are confident that her outstanding track record combining with her strong sales and marketing skill will have an immediate impact in our Los Angeles market,” said Doug Collins, Regional VP, Sales & Marketing, Western Region.
Previously, Jennie served as director of Marriott’s Orange County regional sales office overseeing a group sales department for 26 Marriott hotels in Orange County.  Prior to this position, she opened the Seattle Marriott Waterfront, the first full service Marriott hotel in downtown Seattle where she held a director of sales and marketing position for 5 years. She first joined Starwood in 1997 as Senior Account Executive for the Westin Seattle and rejoined the company when she moved back to Southern California in 2007. Her experience also includes director of sales & marketing for several hotel companies including Hyatt and Beverly Plaza Hotel in West Hollywood, California and the Bristol Suites in Plano, Texas.
She attended LTC College in Eastbourne, England, then transferred to Northrop University in Southern California and received a Bachelor’s Degree in Information Systems.  She transferred to Pepperdine University to complete her Master’s Degree in Marketing with a minor in Communications.
Extensively remodeled, The Westin South Coast Plaza is now more than ever a leading choice for meeting and event planners nationwide, savvy business travelers, as well as leisure guests seeking a sophisticated, yet relaxing experience.  The hotel’s $20 million renovation included new guestrooms that exude an inviting residential feeling and are furnished with a host of convenient amenities like high-speed Internet access, flat screen plasma televisions, the Westin “Heavenly Bed” and the relaxing “Heavenly Bath.”  
The lobby, public spaces and meeting rooms have been completely redesigned, and a Terrace Level with relaxing outdoor space and a striking 5,100-square-foot pavilion that features insulated walls, an air and heating system, new carpeting, an accent wall and new chandeliers was added. Other upgrades include a wedding gazebo to comfortably accommodate up to 250 people, and an expanded “Grab ‘n Go” coffee/bakery/retail shop to offer guests the ultimate in convenience.
The Westin South Coast Plaza, part of the Starwood Hotel and Resorts Worldwide, Inc. family, is located at 686 Anton Boulevard in Costa Mesa, California. For reservations and information, call (714) 540-2500 or visit

Dan Pittman

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Also See: Starwood Hotels & Resorts Worldwide Appoints Brian Povinelli as Global Brand Leader for Westin Hotels & Resorts / March 2011

Starwood's Planned Latin American Expansion to Include Six New Hotels in 2011; Westin Brand to Open in Three New Countries Along with its First All-Inclusive Resort in Latin America, The Westin Playa Conchal Resort & Spa in Lima, Peru / March 2011

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