News for the Hospitality Executive
Worldwide Partners Launches
Comprehensive Digital Marketing Campaign
for Crowne Plaza Times Square Hotel
New York City – May 31, 2011 -- Crowne Plaza Times Square Hotel, a venue already renowned for its elegance and premium level of service, is launching itself full-tilt into the digital marketplace with a robust, dynamic, comprehensive campaign. The hotel already has mastered the art of communicating and serving its guests; now it can pamper its current clientele – and claim thousands of new customers – thanks to its burgeoning presence on the interwebs.
The hotel’s secret weapon? Evision Worldwide, a company known for its innovative strategies that enhance both hotel revenue optimization and online hotel marketing.
“This will be a full-throttle, vigorous digital campaign, and we’re excited to be launching it,” acknowledges the hotel’s General Manager, Michael Silberstein. “The future of marketing and customer communications is online, and we’re happy to lead the trend by dedicating an Internet Marketing Director and partnering with hotel marketing expert Evision Worldwide.”
Evision and Crowne Plaza are redesigning and re-launching the hotel’s website, as well as establishing a new presence in the blogosphere.
The effect: Crowne Plaza will be the definitive voice of guidance and ideas for visitors both new and old to Times Square in New York.
“We are thrilled to be working with Intercontinental Hotels Group at their flagship Crowne Plaza Times Square Manhattan,” says Melanie Korn, Managing Director of Evision Worldwide. “Not only are they an amazing brand, they are the ideal candidate for our services – a company that recognizes the untapped potential of the online marketplace. Their willingness to leap in with both feet as trendsetters will give them an edge in the ultra-competitive Times Square-Manhattan hotel market.”
Evision is dedicating comprehensive digital marketing services to the project: these include SEO, PPC, email marketing, social media, Evision’s industry-leading analytics and reporting service, plus a new website and dedicated mobile site.
The new site launch is slated for late Spring 2011.
About Evision Worldwide:
Cutting-edge, focused on clients’ revenue and created for owners by owners, Evision customizes exclusive, unique marketing and online revenue optimization packages for its numerous clients in the hospitality industry…whether they be hotel asset managers and owners, property management groups, ecommerce managers, revenue managers or destination marketing websites. Evision ensures clients have the edge – a finely honed, sharp edge that slices through problems – over the competition. Visit www.EvisionWorldwide.com for more information.
About Crowne Plaza Times Square Hotel:
Winner of numerous accolades, including Travelocity’s prestigious Excellence Award, the Crowne Plaza Times Square Manhattan is a tranquil oasis amid the pulse of one of Manhattan’s most vibrant and iconic neighborhoods, and known for high-caliber service, elegance and chic style. The hotel has also won numerous international awards for its ideal meeting spaces.
Located between 48th and 49th Streets at 1605 Broadway, New York, NY 10019. (212) 977-4000.
Managing Director of Evision Worldwide