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Cendyn and Trump International Las Vegas Deploy SMS Text Service to Deliver
Revenue-Generating Offers to Mobile Phones

 Mobile Alerts Create More Effective Promotions that Drive Revenue

Boca Raton, FL – May 12, 2011 – Cendyn deployed an SMS text marketing solution for mobile devices at Trump International Hotel Las Vegas that reaches guests wherever they are with effective promotional offers to increase revenue. The Mobile Alert application is another marketing channel integrated into Cendyn’s eInsight™ system.  Cendyn is the leading single-source provider of turnkey online marketing solutions that increase profitability for hotel companies. Click here to learn more about marketing solutions.

“Permission-based SMS messaging is an effective, personal way to communicate promotions that generate occupancy and traffic to hotel profit centers,” said Charles Deyo, Cendyn President.  “Mobile Alerts also increase guest loyalty participation with offers of increased stay points and other awards.”

“We are excited about the launch of a new medium for communicating with our guests.  We are now able to send an SMS greeting to our guests following check-in, and introduce them to one of our fantastic hotel amenities with a personalized offer instantly,” said Jason Demuth, marketing manager, Trump International Hotel Las Vegas.  Trump Las Vegas promotes the Mobile Alerts program with graphics at the front desk and on the hotel’s Facebook page.

Pew Research Center found in May 2010 that 72% of U.S. adult cell phone owners use text messaging, and that they send and receive an average of 10 texts a day.

Trump International Hotel Las Vegas

eInsight™ is Cendyn’s turnkey solution for database marketing that gives management the ability to send the right message to the right customers at the right time. The solution is ideal for loyalty programs and multi-channel marketing management.

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About Cendyn
CendynCendyn is a leading provider of sales and marketing solutions to the global hotel and travel industries. Established in 1996, Cendyn is a full-service agency whose solutions are used by over 10,000 hotel and travel destinations worldwide. Created by hoteliers and marketing experts, Cendyn's proven strategies and innovation raise client visibility while driving revenue and bottom-line results.
Based in Boca Raton, FL, Cendyn’s services and solutions include: digital marketing, website design, branding, and innovative products such as eProposal™, eConcierge™, eSurvey™, eInsight™, eConnectivity™, eBooker™, and eMenus™.  Clients include Starwood Hotels & Resorts, Ritz-Carlton Hotel Company, Hyatt Hotels and Resorts, Hilton Family of Hotels, Marriott International and other chains and independent properties.  Cendyn, the recipient of multiple prestigious awards for website design, innovation and marketing programs, extends its “Power of We” culture into the community through sponsorships of the YMCA, youth teams, and community outreach that includes the Boca Helping Hands food bank, George Snow Scholarship Fund, Boca Raton Historical Society, Florence Fuller Childhood Development Centers, and community projects of the Junior League of Boca Raton. To learn how Cendyn’s products and services can improve your bottom line, please visit our website


Robin Deyo, Executive Vice President
Boca Raton, Florida
Phone: 1-800-587-0975
Email: info(at)
Media Contact
Julie Keyser-Squires, APR
Softscribe Inc.
Atlanta, Georgia
Phone: 404-256-5512
Email: Julie(at)           

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