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BridgeStreet® Appoints Sabina Giese to Expand its European Presence

HERNDON, VA, March 2, 2011 – BridgeStreet®, the leading international provider of residences, serviced apartments and suites, today announced the appointment of Sabina Giese as Director of Development in Europe. In this newly created role, Ms. Giese is charged with expanding the company’s franchise and management programs across key European gateway cities. She will report to Max Thorne, Senior Vice President of International Development.

“Sabina’s expertise gives BridgeStreet a distinct opportunity to expand our unique management programs and franchises into European cities with high demand from our clients,” said Sean Worker, chief executive officer. “Sabina combines the perfect blend of property development acumen and skill of bringing hospitality brands to new markets that will ensure our franchisees and management partners achieve success under the BridgeStreet banner.”
Max Thorne added: “We are delighted to have Sabina join our organization, and just in time for the upcoming International Hotel Investment Forum (IHIF) in Berlin. It’s a great opportunity to introduce her to colleagues as the newest member of our team. Given Sabina’s impressive track record of franchise deals in the last decade and BridgeStreet’s unquestionable offering, we are confident in the future growth of this model.”
Giese’s background includes over 20-years of hospitality experience in a variety of development, management and sales roles. She most recently served as Director of Development for Motel One, responsible for the start-up and organization of development in Italy. Prior to that, Ms. Giese worked for Choice Hotels as Director Generale, Italy. While at Choice, she oversaw the development of new hotels for the company’s multiple brands leading to significant growth of the organization while increasing revenue for franchisees. Ms. Giese holds a degree in Humanistic Studies from the University of Salento, Italy, and a Master in Tourism Quality Management certification from the Hotel Institute of Otranto, Italy.
“Their recent re-branding initiative allows BridgeStreet to become a player in the wider hospitality market, offering fully furnished, tiered apartment options and outstanding service to travelers seeking a hotel alternative,” added Giese. “I’m excited to be part of the development team and bring greater awareness of BridgeStreet’s product and capabilities to owners and investors throughout Europe.” 
The BridgeStreet brand is a leader in distribution, offering 20,000 apartments in its worldwide network. The company is the recipient of major industry awards including, Company Member of the Year from the Corporate Housing Provider Association (CHPA) and the 2011 Business Travel Award for Best Serviced Apartment Provider.

For more information on franchise opportunities and BridgeStreet branded properties, please contact Max Thorne, Senior Vice President, International Development at 1 571 481 2765; +44 (0) 207 313 2807 or

About BridgeStreet 
BridgeStreet is the leading global provider of fully furnished residences, serviced apartments and suites for travelers looking for a hotel alternative. BridgeStreet’s 5-star Residences, 4-star Serviced Apartments and 3-star Suites combine the best of apartment living with a variety of service packages to offer guests more choices based on their lifestyle and budget. An award winner both in the Americas and EMEA, BridgeStreet is widely recognized for its uncompromising standards of quality, comfort and service. For more information about the company or to learn more about how BridgeStreet is making guests and clients Feel connected™, visit
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