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Some Super Bowl Fans Willing to Pay $699 per Night for a Super 8 Motel
Super Bowl Means Super Prices

By Giselle Phelps, KDAF-TV, DallasMcClatchy-Tribune Regional News

Jan. 24, 2011--ARLINGTON, TEXAS -- $699 for a room at a Super 8 Motel on Super Bowl Sunday. It might seem pricey. But some die-hard Packers fans hanging around Arlington today said they'd pay even more for the right room.

"Probably 1000. Probably," said Packers Fan Derek Johnson.

Travel expert, Dave Litman with says it's simple: Super Bowl means super prices. He says it's a classic case of supply and demand during a hot event.

"If you wanna come the week after the Super Bowl that Super 8 that's advertising $700 dollars a night for the night of the Super Bowl will be $50," said Owner Dave Litman.

If you have out-of-town guests headed to North Texas, who still need a booking, Litman says there's no need to worry. His site shows two and three star rooms available for an average price of $250, some further away even for $95 in Garland, or $179 at the Sterling Hotel in Dallas.

"The hotels are doing what they have to do, which is make hay while the sun shines," said Litman.

The Arlington Convention and Visitors Bureau says they've been getting calls all day from fan across the country looking for rooms. They've been working closely with the hotel industry to prevent price gouging.

"We've been encouraging hotels from the start, to make sure that they manage their rate appropriately, and most of them have been doing a great job with that," said Arlington CVB President Jay Burris.

Litman says it might even pay to wait a little longer. He says hotel rates here haven't even gotten close to those seen in past Super Bowl cities like Miami and New Orleans. He says he expects a dip.

"I think the prices are actually going to go down. The closer you get to Super Bowl the more hotels are going to open up with hotels realizing they can't sell at the prices they though they were going to sell," said Litman.

But fans like, Derek Johnson, say it doesn't really matter.

"It's kinda on my bucket list . I'm going over the hill now and I'd love to see the Packers play in the Super Bowl," he said.


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