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San Diego County Hotels Looking to a Healthier New Year as RevPAR Rose
by 4.2% and Occupancy 5.4% in 2010, Gains Expected to Continue

By Lori Weisberg, The San Diego Union-Tribune
January 2011

Little by little, San Diego County’s hotels have been eking out gains in revenues and demand for overnight stays, but only after sustaining significant hits to their business in the last couple of years, a new forecast reveals.

It’s unlikely that the local industry will return to pre-recession levels until well into 2012, but in the meantime, hoteliers can expect healthier occupancy rates and, by extension, more robust revenues per room, the standard barometer for economic health in the lodging world.

By the end of 2010, revenues per hotel room rose to $85.08, a 4.2 percent increase over 2009, fueled by a healthy 5.4 percent rise in the average occupancy rate to 67.1 percent, according to PKF Hospitality Research. And by the end of this year, those all important revenues will show continued gains, increasing to $92.06.

San Diego hotels can expect higher occupancy and room rates in 2011

For the rest of the story please visit:


Lori Weisberg, Staff Writer
San Diego Union-Tribune
350 Camino de la Reina
San Diego, CA  92102

Also See: Three San Diego Hotel Properties that Were Returned to Lender by Sunstone Hotel Investors Now Up for Sale / December 2010

San Diego Hotel Performance May Mirror the Rest of Nation Says Starwood Hotels and Resorts CEO Frits van Paasschen / October 2010

San Diego Leads California with Hotels in Distress; Numbers Surge 160% Over Same Period a Year Ago / October 2010

Questions Surround Why the City of San Diego Has Permitted the Swanky SE San Diego Hotel to Continue Operating Without a Valid Certificate of Occupancy / September 2010

San Diego's Manchester Grand Hyatt Deal with Sunstone Hotel Investors Goes Sour / September 2010

Skin Care Concierges Protect Hotel Sunbathers - The Newest in Amenities? / August 2010

Traveler Preferences are Changing: Upscale San Diego Hoteliers are Increasingly Becoming Pet Friendly Offering Pet Amenities From Surfing Lessons to Pet Psychic Sessions / August 2010

Former Owner of San Diego's W Hotel, Sunstone Hotel Investors, Wants to Acquire Manchester Grand Hyatt / August 2010

San Diego's Downtown W Hotel Now Owned by Lender / July 2010

During Downturn San Diego Hotel Owners Face a Delicate Balancing Act in Calculating When and How Much to Invest in Restorations / April 2010

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