News for the Hospitality Executive
Revenue Management: Profiting from the Industry’s Growth in 2011
By Jean Francois Mourier
even in these early days, is shaping up to be another year of
for the hotel industry. RevPAR in the U.S. alone is expected to rise an
of 5.5% in 2011, according to Smith Travel Research (STR), and that’s
average. Meaning that, as always, some hoteliers will do better than
Wouldn’t you like your establishment or chain to be one of those?
If so, take a look at Hotel-Online & REVPAR GURU’s upcoming series of articles, Rethinking Revenue Management. These will run bi-weekly in this space starting on Friday, January 14th, and provide valuable information on how forward-thinking hotels can profit from the growth anticipated for 2011.
In these articles, we’ll take a hard look at how technological advances can be harnessed by the wise revenue manager. Traditionally, the hotel industry has been slow to respond to the great leaps in technology over the past few decades; in many ways, it is a business stuck in the past and clinging to outdated revenue generation models. With a good, state-of-the-art revenue management system, a hotel can take a fluid, proactive and flexible approach to making sure guests not only book a room, but also produce revenue from other offerings. And leap ahead of the competition in the process. Beyond RMS, the series will examine other key issues that will need to take a forefront in any hoteliers’ or revenue managers’ mind in 2011, including the shrinking booking window, key metrics, dynamic pricing, how stock market principles can be integrated into your pricing strategy, and more.
So don’t miss this series, Rethinking Revenue Management, which starts Friday, January 14 on Hotel-Online.com. We’re looking forward to helping your hotel profit for 2011 and if you have any questions or need additional advice, please don’t hesitate to contact me at any time – email@example.com.
Here’s to a successful 2011 for all!
Jean Francois Mourier is CEO & Founder of RevPar Guru, a company that has developed an alternative type of revenue management and real-time pricing solution (combined with automated online distribution) to help hotels maximize occupancy and increase their profits. The company’s Yield Dynamic Price Engine, an integrated revenue management and pricing solution, adds unprecedented power and real-time adaptability to the pricing process, leaving managers more time to run their hotels. You may reach him through www.revparguru.com or by calling +1.786.478.3500.
REVPAR GURU INC.
For the Holidays: Tending to Hotel Operations When Your Revenue Manager
is on Vacation / Jean Francois Mourier / December 2010
World of Revenue Management: Past, Present & Future; Looking back
on hotel revenue management in 2010 and what the industry is expecting
for 2011 / Jean Francois Mourier / December 2010
Science, No Guesswork: The Benefits of Algorithms in Hotel Revenue
Management / Jean Francois Mourier / November 2010
Great Debate: Humans vs. Automated RMS: Their strengths, weaknesses and
what responsibilities are best suited for each / Jean Francois
Mourier / October 2010
Parity vs. Rate Integrity—What is Rate Integrity? / Jean Francois
Mourier / October 2010
New Day For Timeshares; Using automated RM systems for running your
timeshare company / Jean Francois Mourier / October 2010
Practices in Revenue Management, Part 3; Automation, Channel Management
and Decision Making / Jean Francois Mourier / September 2010
Practices in Revenue Management, Part 2; Rate discipline, the
leveraging of real-time information, and price prediction / Jean
Francois Mourier / August 2010
Practices in Revenue Management, Part 1; General revenue management and
strategic pricing / Jean Francois Mourier / July 2010
Irresistibility of the Obvious; How a new trend in revenue management
and metrics is missing the point / Jean Francois Mourier / July 2010
Beyond the Compset - And other new pricing strategies that really work
/ Jean Francois Mourier / June 2010
Tale of Two Strategies; Contrasting boutique and chain hotel revenue
management approaches / Jean Francois Mourier / June 2010
Pricing Is History, Well, Not Exactly; Examining the Role Historical
Pricing Should Be Playing in Hotels’ Pricing Strategies / Jean Francois
Mourier / May 2010
|Tipping Your Cap (Rate) - Why hotel owners need to pay attention to RevPAR / Jean Francois Mourier / April 2010|