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Knowland Provides 25,000th Customized Event Report Event Booking
Center Supplies Golden Leads to Hotel Sales Teams

McLean, VA, 10/04/10 – The Knowland Group, the leading provider of business development solutions to the hospitality industry, recently delivered their 25,000th customized event report. These golden leads help hotels increase group sales by targeting business best suited for their property. With these leads in hand, it saves clients time, money, and hassle. 

“There’s nothing worse than spending days tracking down a planner just to find out that their group isn’t interested in what your hotel has to offer,” said CEO Michael K. McKean. “Instead, requesting a report on an event is a proactive alternative for hotels to find and target valuable group business.” 

Event reports include the meeting planner’s name and contact information, as well as specific meeting details. Overnight room rates, whether food and beverage services were utilized, and when upcoming meetings will be held are a few of the standard questions Knowland’s researchers ask meeting planners. Clients also have the option to submit particular questions they wish to know more about. 

The Event Booking Center provides more than customized event reports. Appointment setters and outsourced sales professionals perform targeted telesales in the form of schedule-its and book-its. Through Knowland’s Professional Business Development service, hotels can have an experienced sales professional work as an extension of their sales team, booking groups on behalf of their property. 

In an economy when every sales call counts, Knowland takes care of all the hiring, training, and managing. Only after experience as a researcher and producing effective results as a world-class cold caller, associates may advance towards a sales position. The Event Booking Center is just one of the features included in Knowland’s Business Development Suite

About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in McLean, VA, serves over 2,000 hotel clients and 17,000 users globally. Recently featured on the Inc. Fast 500 List, the Knowland Group is the second fastest growing company in the travel industry. For more information, visit, call 410-860-2270 or follow us on Twitter @knowlandgroup.


Hannah Karaszkiewicz, Communications Manager
The Knowland Group
(703) 286-0847


Also See: Knowland is Second Fastest Growing Company in the Travel Industry for Second Year in a Row; Innovative business development firm joins select few to make Inc. Magazine's Fast 500 list multiple times / September 2010
Knowland Looking to Hire Over 200 for Expanded Event Booking Center; Coverage in mid-Atlantic press including Washington Post intended to drive applications to expanded facility / September 2010
Knowland Nominated for 2010 NVTC Hot Ticket Award Featured Among Top Competitors in Northern Virginia / June 2010
Knowland Revolutionizes Hotel Reader Board Service - Again; Redesigned Platform Weaves Client Experience with Industry Innovation / August 2010

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