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Ariane Systems’ Self-Service Check-in/out Kiosks Installed in 3 Stars Hotel’s
First MaxHotel Concept Property

Self-service concept helps hotel group lower operational costs and provide value for guests

Paris, France — November 8, 2010Ariane Systems, the world leader in self-service check-in/out technology for the hospitality industry, has announced that their interactive kiosks are being used to facilitate guest self-service check-in and check-out at Belgium-based 3 Stars Hotels’ first MaxHotel concept property in Brussels. Procured through Van Hessen BV, the exclusive distributor of Ariane kiosk solutions in the Benelux region of Europe, the kiosks provide room keys and deliver incoming messages to hotel guests at the new property, which offers 63 brand new, value-priced rooms in a modern, fully redesigned 9-story building on one of the most important boulevard crossings in the center of Brussels.

“3 Stars Hotels created the new MaxHotel concept with the vision of providing guests with the best hotel value in town,” said Olivier Dubois, sales & marketing executive for 3 Stars Hotels. “Our business approach was very clear: “simple + smart comfort = great value.” To make this concept work from a sales perspective, key areas of the hotels’ operation needed to be reviewed. Our first MaxHotel has 63 rooms. Prices vary from 45 to 145 Euros per night depending the seasons and local events. The only way to achieve that low rate was to completely review the hotel functions included in the price. We decided that at MaxHotel, all staff functions would be reduced to a single property attendant. The Ariane kiosks have allowed us to combine staff functions in order to create that level of efficiency.”

At MaxHotel, all reservations are all pre-paid online. When guests arrive at the property, they use the Ariane kiosks to perform an efficient self check-in and receive their room assignment and guestroom keycards, as well as directions and any incoming messages. Since the installation, a reporting module that is included in the kiosk software has shown that 70% of guests at MaxHotel complete the check-out operations in less than 90 seconds.

After checking in. guests proceed directly to their rooms without staff assistance. This provides both convenience and privacy for the guest. In addition, it leaves the hotel attendant free to perform multiple other tasks, and provides significant operational savings for the hotel.

“Travelers today either opt for luxury or for a low budget stay,” said Oliver. “Being a mid-range hotel group, 3 Stars Hotels falls right in between. We’ve been thinking about the future of hospitality, and have realized that the time has come to scale back some common hotel practices to make lodging more efficient as well as more affordable. That is the idea behind our MaxHotel concept brand.”

Being a low cost hotel, however, doesn’t mean offering a low cost environment. All rooms at the MaxHotel in Brussels are brand new, non-smoking, equipped with flat screen TV and WIFI connection, with individual air conditioning and private bathrooms.
“Ariane Systems is proud to provide the interactive check in/out kiosks that are helping 3 Stars Hotels and MaxHotel achieve their vision of providing excellent value at affordable rates,” said Laurent Cardot, CEO of Ariane Systems.

For more information, please contact Christelle Pigeat at Ariane Systems at +1 (514) 295 5944, email or visit
About Ariane Systems | Ariane Systems is the world’s leading provider of self check-in / check-out technology solutions for the hospitality industry. Founded in 1998 by Michel Lavandier and Laurent Cardot, Ariane now has over 1,600 installations running at hotel properties in 20 countries. Numerous hotel chains utilize Ariane’s electronic kiosk solutions to streamline the check-in/out process. These include Accor, B&B Hotels, Choice Hotels, Fasthotel, InterContinental Hotels Group and Starwood Capital’s Louvre Hotels, among others. With corporate headquarters based in Paris, France, Ariane Systems maintains regional offices in the UK, Germany, Spain, Benelux, Scandinavia, the Middle East and North America. For more information, please visit

About Van Hessen BV – Netherlands | Founded in 1919 in Rotterdam, Van Hessen BV is the distribution partner for Ariane Systems in the Benelux region, which comprises Belgium, Netherlands and Luxembourg. Specializing in hotel and catering technology solutions, Van Hessen was the first European MICROS distributor in 1979, and since the merger of MICROS and Fidelio in 1993, has been the premier distributor of MICROS-Fidelio solutions in Benelux. With over 300 hotels and 1000 restaurants installed with MICROS products, Van Hessen is the leading hospitality solutions provider for the region. For more information please visit


For more information, contact:
Christelle Pigeat
Ariane Systems North America
Tel: +1 (514) 295 5944
Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
Tel: +1 (407) 905 0608

Ariane Systems Recent News:

Ariane Systems Joins Forces With OpenWays to Offer World’s First Fully Automated Hotel Check-in/out Solution; New technology partnership expected to revolutionize hotel check-in/out experience for guests and optimize operational efficiency for hoteliers worldwide / November 2010
Ariane Systems Assembles Technical Advisory Board to Guide Development of Next Generation Check-in/Out Technologies; Industry leading hospitality supplier to receive input from five leading hotel groups in development of future check-in/out systems / September 2010
Ariane Systems Surpasses $5 Billion in Guest Transactions Completed Through Self-Service Kiosk Solution Worldwide; Leading hospitality industry kiosk supplier reaches major milestone in self-service guest transactions through electronic check-in/out solution / August 2010
Ariane Systems Selects Plan A Public Relations & Marketing to Manage Global Communications Strategy; Leading hospitality industry kiosk supplier prepares for rapid growth as it brings revolutionary new check-in/check-out technologies to market / August 2010


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