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Ariane Systems Selects Plan A Public Relations & Marketing
to Manage Global Communications Strategy


Leading hospitality industry kiosk supplier prepares for rapid growth as it brings
revolutionary new check-in/check-out technologies to market



Paris, France — August 17, 2010
— Ariane Systems, the worldwide leader in self-service check-in / check-out kiosk technology for the hospitality industry, today announced the selection of Plan A Public Relations & Marketing, Inc. to manage their global marketing and communications initiatives. Plan A will be responsible for increasing exposure and building brand recognition for Ariane Systems, as the company prepares to launch new technologies that are expected to spark a period of rapid growth and expansion. Since its inception in 1998, Ariane Systems has installed more than 1,600 self-service kiosks at hotel properties in 20 countries around the globe. Many of the world’s largest hotel groups currently utilize Ariane’s electronic kiosk solutions to streamline the check-in/out process, including Accor, B&B, Choice Hotels, Fasthotel, InterContinental Hotels Group, and Louvre Hotels (Starwood Capital), among others.

“The new technology solutions that we plan to introduce to the worldwide hospitality market within a six-month period have the potential to change to way hotels manage their interaction with guests, as well as optimizing revenue potential and creating entirely new revenue streams,” said Laurent Cardot, CEO of Ariane Systems. “In order to gain a strong foothold in our expanding markets and pave the way for this groundbreaking technology, we needed a marketing firm that is already entrenched in the international hospitality arena. Plan A is both well-versed in hotel technology and well-connected to the media channels that we need to partner with for our communications, so they are the ideal partner for us as we accelerate our growth.”

Cardot is already an established name in some hotel technology circles, having headed up the Hotel Technology Next Generation (HTNG) kiosk workgroup that led to the first standard release of a fully integrated PMS–kiosk interface. As a Micros-certified supplier, Ariane’s Allegro check-in / check-out kiosk solution was the first to integrate with many of the world’s most popular Property Management Systems, payment systems, locking system suppliers and other hotel technologies.

“Ariane Systems has over 12 years of experience in the international market, so they are familiar not only with the needs of hotels in various global regions, but also with local legal and regulatory requirements,” said Andrea Roland, president of Plan A PR & Marketing. “Their extensive knowledge, experience and resources position them well for global growth and expansion, and we are honored to have this opportunity to assist them in their continued success.”

Although the full details on Ariane’s new technologies have not been released, Cardot promises that the impact on the hotel industry will be substantial. “Let’s just say that we are taking guest communications and interaction to the next level,” he stated. “We plan to be a part of the next generation of travel, changing not only the way hotels conduct business, but also simplifying and streamlining the process for the traveler, making it efficient and once again, enjoyable.”

For more information, please visit www.ariane-systems.com.
 
Editor’s Note: Electronic images are available by contacting Andrea Roland at Plan A Public Relations & Marketing, Inc. Phone: 407-905-0608 or email: andrea@planapr.com.  
 
About Ariane Systems
Ariane Systems is the world’s leading provider of self check-in / check-out technology solutions for the hospitality industry. Founded in 1998 by Michel Lavandier and Laurent Cardot, Ariane now has over 1,600 installations running at hotel properties in 20 countries. Numerous hotel chains utilize Ariane’s electronic kiosk solutions to streamline the check-in/out process. These include Accor, B&B, Choice Hotels, Fasthotel, InterContinental Hotels Group, and Louvre Hotels (Starwood Capital), among others. With corporate headquarters based in Paris, France, Ariane Systems maintains regional offices in the U.K., Germany, Spain, Benelux, Scandinavia, the Middle East and North America. For more information, please visit www.ariane-systems.com.  
 
About Plan A Public Relations & Marketing, Inc.
Plan A PR & Marketing, Inc. is a full-service advertising and public relations firm specializing in the hospitality industry, with an emphasis on manufacturers and suppliers to the global travel market. With over 25 years of experience managing marketing initiatives for public and private companies with leading-class technologies and products, Plan A offers a comprehensive range of marketing services, including public relations, advertising, branding, graphic design, media planning, and digital communications. For more information, please visit www.planapr.com or call 407.905.0608.
 
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For more information, contact:
 
Christelle Pigeat
Ariane Systems North America
cpigeat@ariane-systems.com
Tel: +1 (514) 295 5944
 
Media Inquiries, contact:
Andrea Roland
Plan A Public Relations & Marketing, Inc.
andrea@planapr.com
Tel: +1 (407) 905 0608

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