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ProfitSword Announces the Development of a New
Ad-Hoc Reporting Tool for the ProfitSage Database


Orlando, Florida – June 21, 2010  – ProfitSword will announce plans to develop a new ad-hoc business intelligence reporting tool at the HITEC show in Orlando this week.  The tool will pull the data from the ProfitSage Business Intelligence database and parse the data into various multi-dimensional data warehouse cubes using standard Microsoft technology with OLAP capabilities.  The new Module, called ProfitWizard, is expected to be available by fourth quarter this year.  

Users will be able to select data from the OLAP cubes to create ad-hoc reports with the aid of an Excel add-in.  By utilizing Excel as the front-end, users can create flexible reports to their own specifications.   Although ProfitSage contains hundreds of standard reports related to financial and statistical data, users will have unlimited reporting capabilities with ProfitWizard.

“We have been researching this functionality for over a year and have never been satisfied with the options available to us until now,” says Tili Findley, President of ProfitSword.  “We wanted to find a tool that was easy for users.  Excel is a widely accepted application in the hotel industry and together with the multi-dimensional OLAP capabilities of our data cubes, the possibilities for the users are endless.”

“Although we won’t have something to show at HITEC, it will definitely be worth talking about,” says Findley.  “What we have seen from our developer so far has been very exciting and incredibly user friendly.  When you take into consideration the number of reports already available in ProfitSage and add to that the limitless capabilities of creating ad-hoc reports, we believe ProfitSage will continue to be the leader in business intelligence applications!”

About ProfitSword
Founded in 2001 and now serving over 500 hotels world-wide, ProfitSword is an innovator in web-based business intelligence software for the hospitality industry.  The ProfitSage software provides seamless integration of data and real-time information to enhance hotel managers’ decision-making process.  ProfitSword is headquartered in Orlando, Florida.  For additional information on the company and its products, contact Colin Findley at (407) 909-8822, or via email at


Colin Findley
ProfitSword, LLC
(407) 909-8822

Also See: Hostmark Improves Value to Assets Using ProfitSword Business Intelligence / May 2010
Crescent Hotels & Resorts Selects ProfitSword's Web-based ProfitSage Business Intelligence Software for Operations & Reporting / May 2009
Sage Hospitality Resources Management Chooses ProfitSword to Provide Business Intelligence Software to its Portfolio / September 2008
PM Hospitality Strategies Installs ProfitSage Business Intelligence Software Throughout Company Portfolio of Hotels / August 2008
Hersha Hospitality Management Teams with Profitsword to Provide Business Intelligence Software to its Portfolio / May 2008
Larkspur Hotels & Restaurants Installs ProfitSage Business Intelligence Software from ProfitSword / May 2008
ProfitSage Business Intelligence Software Fuels Productivity and Profitability at New Castle Hotels & Resorts / June 2006
Heavlin Management Company Chooses ProfitSword to Provide High-tech Business Intelligence Solution / May 2005
Premier Hotel Management Group Chooses ProfitSword to Provide Business Intelligence Software to its Portfolio / May 2005
InnSight Hotel Group Chooses ProfitSword to Provide High-Tech Business Reporting Solution / February 2005
ProfitSword, LLC Introduces New Web-based Business Intelligence Software Suite for Hospitality / July 2003

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