YO! Founder Simon Woodroffe OBE and YOTEL CEO Gerard Greene conceived the innovative YOTEL cabins to provide a flexible and convenient ‘first class’ hotel experience at affordable prices. Inspired by first-class airline cabins YOTEL Times Square, located at 42^nd Street and 10^th Avenue will be part of Related Company’s 1.2 million square foot, 60 storey LEED-Silver complex which will include residential units and the Frank Gehry designed Signature Theatre. The flagship YOTEL property is being co-designed by The Rockwell Group and Softroom and will feature a restaurant, bar, meeting rooms, a Club Lounge and the largest hotel outside terrace space of any hotel in New York.

Simon Woodroffe, Founder of YO!, said of the New York launch: “YOTEL will bring a unique mix of fun, excitement and luxury to New York and all at an affordable price. YOTEL has a fantastic energy about it which New York’s 44 million visitors a year will love”

Achingly cool and chillingly efficient YOTEL will offer customers a perfectly designed 16sqm (170sqft) of private space in which to relax, refresh, connect and sleep, a true haven of calm. Luxury bedding, rejuvenating monsoon rain showers, relaxing purple mood lighting and YOTEL’s ‘techno wall’ with flat screen TV, and complimentary WiFi will now soon be on offer to those visiting the Big Apple.

YOTEL CEO, Gerard Greene stated: “A solution to boring and expensive hotels YOTEL uses radical design to offer the customer an exciting product and better value for money. Not satisfied with airports we are now transferring a successful brand to city centres across the globe.

Following a major investment by partners IFA Hotel’s & Resorts and openings at Heathrow, Gatwick and Schiphol, Amsterdam airports, YOTEL has established itself in the hearts of international travellers and media alike by collecting industry awards and rave Trip Advisor ratings. Last year, YOTEL won the prestigious Business Accommodation of the Year at the Business Travel World Awards.

“We’re very excited with the opening of YOTEL New York as this is our fourth property to open. YOTEL is different from other investments we have in the hotel sector and we truly believe it represents the future. It is a brand that is going to grow exponentially in the next few years” said Joe Sita, President of IFA Hotel Investment.