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Luxurious Jumeirah Carlton Tower ‘Revolutionizes’
Concierge Operations

Web-based GoConcierge Makes it Easy to Deliver Personalized Experience 

LONDON — March 16, 2010—The concierge team at the Jumeirah Carlton Tower, a busy hotel located in the heart of fashionable Knightsbridge, is providing guests with efficient, thoughtful, luxury service—reflective of Jumeirah International’s STAY DIFFERENT™ philosophy—thanks to GoConcierge, the lodging industry’s leading guest service operations system. The Web-based software is produced by Los Angeles-based

Prior to implementing GoConcierge in September 2009, concierges at the 220-room property relied on a manual, paper-based system to track daily tasks such as car, theater and restaurant reservations. Task reminders were kept in six different books. With up to three or four concierges working at any one time, it was a challenge to manage guest tasks. There were times when it was necessary to view the contents of all six books at one time—something that was impossible to do. Complicating matters was the fact that concierges not only had to service hotel guests but also the up to 60 gym members who were not overnight guests.

Thanks to GoConcierge, concierge operations have been “revolutionized,” says Richard Price, head concierge at the Jumeirah Carlton Tower and a Les Clefs d’Or member. Now, when there is a task to log, it is added to user-friendly GoConcierge. With just a few clicks, tasks can be entered and located in the online Guest Task Calendar. The calendar is color coded, which makes it easy to highlight open, pending and closed tasks.

“Thanks to the way information is presented, you get a quick snapshot of what is happening throughout the day,” Price says. “The system is very easy to learn.”

Highly Personalized Service Experience

“It is exciting to see GoConcierge have such a dramatic impact on the Jumeirah Carlton Tower’s concierge operations,” says Adam Isrow, Executive Vice President of “It is helping the concierge team provide a consistent and personalized service experience.”

Two terminals at the concierge desk are sufficient to handle guest requests. Hotel associates working at the guest relations desk also have access to GoConcierge. The system is not only used to manage tasks such as reservations but to also track outgoing packages. 

Because a history of each guest’s request is stored in GoConcierge, it is easy to generate itineraries. These can be printed or e-mailed in a matter of seconds along with a personalized confirmation letter on stationery that includes the hotel’s logo. Point-to-point directions and maps also can be generated easily. The singular format of these documents creates consistency, Price says. 

A signature pad integrated with GoConcierge allows Price and his colleagues to capture signatures for theater ticket requests. Once the signature is saved, it assigned to a task within GoConcierge. It is printed out later and attached to the guest’s bill. 

“When you are working with so many requests, you need to know the guest is committed to getting the tickets,” Price says. “The signature is like a contract.”

New Text Messaging Option

A new text messaging feature in GoConcierge enables concierges to stay in touch with guests while on the go. When guests respond, their messages appear in the Calendar. Concierges and guests correspond about issues ranging from theater tickets to dinner reservations and transportation. “We use the text messaging feature whenever we can,” Price says. 

A customized location database within GoConcierge allows hotel associates to quickly identify area restaurants and attractions. Links on the GoConcierge screen take users to websites and documents that can be printed or e-mailed to guests immediately. Reports generated from GoConcierge detail pending tasks as well as the volume of reservations directed toward a particular restaurant or theater. A car usage report helps Price know the number of transfers on a daily or monthly basis. A tab in GoConcierge named “Concierge Material” includes frequently requested Word and Excel documents. A general note function allows concierges to communicate between shifts.

Even when he is at home, Price admits he looks at GoConcierge in snapshots throughout the day. A quick glance at the GoConcierge screen helps him know whether or not his concierge team is having a busy day and whether or not they need assistance.

“We are still learning all of the different ways GoConcierge can be used,” Price says.

“The Jumeirah Carlton Tower is demonstrating how Web-based technology can positively impact the way a hotel operates,”’s Isrow says. “Guests at the hotel expect luxury service and GoConcierge is a tool to help them achieve that. In a market as competitive as London, gaining a competitive edge is very important.”

About the Jumeirah Carlton Tower:

“Top Ten UK Business Hotel” at the Conde Nast Reader’s Travel Awards 2009, the 220-room Jumeirah Carlton is situated in the heart of fashionable Knightsbridge and within walking distance of the prestigious Harrods and Harvey Nichols department store and the luxury designer boutiques lining Sloane Street. Hyde Park, Buckingham Palace, Westminster Abbey and the Tate Gallery are also all in close proximity to the hotel. The hotel’s three restaurants; The Rib Room, Chinoiserie and Club Room, offer an abundant selection of mouth-watering cuisine. Guests can enjoy the luxurious Peak Health Club & Spa, offering a fully equipped gym, a state-of-the-art golf simulator, aerobics studio, sauna, steam room, award-winning spa and a 20-meter stainless steel heated indoor pool. Click here for more information.


GoConcierge is a Web-based task-tracking and database solution for concierges and other departments including guest services, front desk, shipping and receiving, and restaurants. It is used by approximately 500 hotels across America, Mexico, Canada, London, Asia and Australia. Customers include properties from major companies including Hilton, Hyatt, Fairmont, Mandarin Oriental, JW Marriott, Omni Hotels, Peninsula, Le Meridien, Ritz-Carlton, Rosewood, Raffles, St. Regis, Westin, W Hotels and Luxury Collection. For more information about, go to or call (818) 263-8993. 

Adam Isrow
Executive Vice President
(818) 263-8993

Glenn Hasek, President
Hasek Communications
(440) 243-2055; cell: (216) 702-0334

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