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The Pegasus View
October 2009:
Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels

North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008
and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period

DALLAS and LONDON (November 24, 2009) – Pegasus Solutions has issued The Pegasus View for October 2009, which draws from booking data for more than 90,000 hotels worldwide during the month. Overall, the report shows bookings and net revenue figures climbing back to 2008 levels, with positive movement in North America. The region’s corporate bookings jumped +3.5% in volume in October 2009 compared to October 2008, and +21% in leisure bookings volume for the same period.
As the first region to deal with the impact of the downturn in 2008, this renewed growth for North America signifies the expectation of similar recoveries in the coming months for the rest of the world, according to Mike Kistner, CEO of Pegasus.
“While there are many factors involved in these trends, the Pegasus data globally and more specifically for North America indicates that we’re seeing a classic case where the first countries to bear the brunt of the downturn are the first to see signs of recovery, therefore we could expect to see other global regions producing similar encouraging results in early 2010.”
The October 2009 Pegasus View also shows a very modest but continued climb in average daily rate (ADR) for global distribution system (GDS) bookings, which were up from September’s 2009 high at $162.65 to $163 in October 2009. In the alternative distribution system (ADS) channel, which represents leisure bookings, ADR is down -14.48%, though the channel was up in terms of booking volume with overall year-on-year growth of +3.27%.
“We’re continuing to see a migration of booking volumes from the corporate-driven GDS to the leisure-driven ADS, which has helped to offset the pain of falling ADR for leisure bookings. Offsetting the shift in volumes for corporate bookings is the relatively stable ADR, which to a certain extent has been protected by annual negotiated rate programs. These constitute an invaluable and crucial source of revenue for hotels developing their corporate program business for 2010 and beyond,” concluded Kistner.
The Pegasus View for October 2009 is available in its entirety online and by free subscription at Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDSs and ADSs.

About Pegasus Solutions Inc
“Pegasus is proud to celebrate 20 years of providing innovative solutions to hotels and agents around the globe.”

Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit or


U.S. media contact: 
Ariel Herr
[email protected] 
U.K. media contact:
  Mandy Murphy
+44 (0) 20 8490 4877
[email protected]

Also See: HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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