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Pegasus Solutions’ August 2009 The Pegasus View
Shows Largest 2009 Single Month Increase in Leisure Bookings

Report Also Evidences Third Straight Month of Growth in North America Bookings

DALLAS (September 24, 2009) – Pegasus Solutions has issued The Pegasus View for August 2009 based on booking data from more than 90,000 hotels worldwide during the month. Available online, the report indicates alternative distribution system (ADS) bookings experienced the largest single month increase this year with a 12.67 percent jump. Additionally, the data evidences a third straight month of gains in North America up 16.48 percent for the month, ahead of other global regions.
Data for August 2009, reported by Pegasus, the single largest global processor of hotel transactions through the four global distribution systems (GDSs) and ADSs, includes an extended view of business on the books through December 2009. According to Mike Kistner, CEO of Pegasus Solutions, the information collectively paints a slightly more optimistic picture one year following the global financial crisis.
“As the global economy shows some signs of recovery, it’s encouraging that Pegasus can see light at the end of the tunnel for the hospitality industry, with certain areas showing decisive spikes. From our vantage point presented in The Pegasus View, we see enough improvement in the August figures to feel cautiously optimistic about an impending recovery,” said Kistner.
However, the report still contains telltale signs of the downturn with August year-to-date (YTD) GDS reservations, which represent mostly corporate bookings, falling 7.5 percent and average daily rate (ADR) still down nearly 20 percent YTD. ADS reservations, which are predominantly leisure bookings, have grown for the year, especially with the August bump, but ADR still remains down 26.61 percent. Ric Leutwyler, chief marketing officer for Pegasus says the drop in ADR is continuing to be driven by extended shopping of rates and deals available.
“Look-to-book ratios in August jumped from around 1,300 to 1 to over 1,750 to 1. The number of availability requests we processed through the Pegasus UltraSwitch also jumped 45.86 percent year-over-year, while we only saw net reservations increase 12 percent. Shoppers in both the GDS and ADS are still looking for deals, and are waiting longer than ever to book until they find the right one,” Leutwyler added.
The Pegasus View for August 2009 is available in its entirety online and by free subscription at
About Pegasus Solutions Inc
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit or

U.S. media contact:
Ariel Herr
U.K. media contact:       
Mandy Murphy
+44 (0) 20 8490 4877

Also See: Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009



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