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This Week on VFM Leonardo’s VTV: Experiential Marketing - What It Is and Isn't


Educational video blog featuring weekly interviews with hotel and travel industry experts launches new episode:
Experiential Marketing - What It Is and Isn't with Laurence Bernstein of the Bay Charles Consulting Company
and host John McAuliffe, VFM Leonardo’s Chief Marketing Officer

Toronto, ON, August 10, 2009 – VFM Leonardo, the leader in online visual content distribution for hotels, launches a new episode of VTV: Experiential Marketing – What It Is and Isn't featuring the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains. In this episode of VTV, you will learn what experiential marketing really is, how it differs from experiential branding and how to differentiate and increase bookings by really understanding and articulating the experience guests are looking for at your hotel.
Watch this Episode of VTV »
Upcoming Episodes
August 17th, 2009
The New Luxury - Experience, Not Status
Bonnie Knutson, Professor, The School of Hospitality Business, Michigan State University
August 24th, 2009
Online vs. Offline Marketing
David Attardi, Director of E-Commerce, B.F. Saul
Subscribe to VTV »
Previous Episodes
August 3rd, 2009
What is the Successful Hotelier Focused on Today?
Jeff Higley, Jeff Higley, Vice President, Digital Media & Communications Travel Research
July 30th, 2009
Merchandising Online – What and How?
David Attardi, Director of E-Commerce, B.F. Saul
Watch these Episodes on VTV »
What is VTV?
VTV is a video blog where you will find short interviews with industry experts on the most
important issues in online marketing,  e-commerce, sales and distribution in the hotel
industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo
interviews an industry expert on a single topic related to online merchandising in order
to help you extract more value from your hotel’s presence on the Internet.
Go to VTV »

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at @VFMLeonardo.


Julie Vieth
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572

Also See: VFM Leonardo Expands VNetwork™ to Include Travel Deals & Sales Consumer Site; VFM Leonardo enables hoteliers to better merchandise their properties to travel shoppers on (recently launched by the creators of by providing the site with hotel photos, virtual tours and videos / August 2009

VFM Leonardo Expands VNetwork™ to Include; The largest distributor of visual content for hotels worldwide expands distribution network to enable hotels to display their photos in front of more prospective guests online on unique hotel recommendation website, / August 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009


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