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Betty Lim Appointed Director of Sales & Marketing at
Hard Rock Hotel Penang, Malaysia

14 May 2009, Singapore – HPL Hotels & Resorts is pleased to announce the appointment of Betty Lim as Director of Sales & Marketing for Hard Rock Hotel Penang. 

Born and raised in Penang, Betty has 17 years of hospitality experience with some international brands including Shangri-La and InterContinental.  Prior to joining Hard Rock Hotel, she was Director of Sales at Parkroyal Penang.  Betty’s new role is to oversee and champion all aspects of sales and marketing activities to open the first Hard Rock Hotel in Malaysia.

John Primmer, General Manager of Hard Rock Hotel Penang notes, “Betty has a wealth of experience in promoting Penang as a destination.  Her bubbly nature and extensive contacts makes her an ideal fit for this resort”.

Scheduled to open in October 2009, Hard Rock Hotel Penang will be the first musically themed resort in Malaysia, which aims to infuse new excitement and energy into the popular holiday destination. Most of the 249 guestrooms are configured as deluxe rooms with sea views; while the lagoon deluxe rooms come with direct pool access off the guest balconies.  

Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly-owned by a Singapore main-board listed, Hotel Properties Limited (HPL).   


Angeline Loh 
HPL Hotels & Resorts
Tel: (65) 6731 4902

Hard Rock Hotel Penang
1-9B & 1-10B, Eden Parade
Jalan Sungai Emas
Batu Ferringhi
11100 Penang

Also See: John Primmer Named General Manager for Hard Rock Hotel Penang, Malaysia / January 2009
The Former Casuarina Beach Resort in Penang, Malaysia Undergoing Extensive Renovation; HPL Hotels & Resorts Repositioning the Resort as the 255-room Hard Rock Hotel Penang / January 2007



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