Extensive Renovation; HPL Hotels & Resorts Repositioning the Resort
as the 255-room Hard Rock Hotel Penang
|31st January 2007, Singapore – Penang will be buzzing with rock 'n'
roll energy when Malaysia’s first Hard Rock Hotel opens along Batu Ferringhi
in late 2008 announced HPL Hotels & Resorts today. With its bustling
nightlife and abundance of cultural opportunities Penang is the perfect
location for Malaysia’s first Hard Rock Hotel.
The first Hard Rock Hotel in Asia was opened in Bali in 1998. The 418-room Hard Rock Hotel Bali was followed by a 320-room Hard Rock Hotel Pattaya in 2001. Both resorts were exceedingly well received by both the local and international markets with Hard Rock Hotel Pattaya named the “Hard Rock Hotel of the Year” by Hard Rock International in 2005.
Casuarina Beach Resort, which closed in Dec 2006, will undergo extensive
renovation to give the property a complete makeover before it opens as
the 255-room Hard Rock Hotel Penang. Keeping true to Hard Rock’s Iconic
image, Asia’s third Hard Rock Hotel will feature hip, contemporary design
combined with exciting activities and energetic service that preserves
the brand’s passion and irreverence.
There are currently 8 Hard Rock Hotels around the world, located in Bali, Biloxi, Chicago, Hollywood, Las Vegas, Orlando, Pattaya and Tampa. 2 more are scheduled to open in the fall of 2007 – Hard Rock Hotel San Diego and Hard Rock Hotel New York.
About HPL Hotels & Resorts
Headquartered in Singapore, HPL Hotels & Resorts is a hospitality management company, operated and wholly owned by Singapore main-board listed, Hotel Properties Limited (HPL). The HPL Group has interests in 22 properties in 8 countries with over 4,900 rooms.
In September 2001, Concorde Hotels & Resorts was officially renamed as HPL Hotels & Resorts. The Singapore-based hospitality management company is wholly owned by Singapore public-listed company, Hotel Properties Limited (HPL). HPL is widely recognized for its association with some of the most prominent brands in the world.
With just two hotels back in 1991, HPL Hotels & Resorts currently has 8 properties in Asia-Pacific and the Indian Ocean, with a total of 2,207 rooms. It operates from Singapore and manages the activities of its hotels and resorts, which includes Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotel Bali, Hard Rock Hotel Pattaya, Casa del Mar - Langkawi, The Lakehouse - Cameron Highlands and Rihiveli Beach Resort - Maldives.
Under the dynamic leadership of Mr. Ong Beng Seng, Managing Director of HPL, the group has diversified into several industries. In Hospitality, HPL owns HPL Hotels & Resorts as well as Hard Rock Hotels & Resorts. Other hotels included in the HPL portfolio are managed by Four Seasons Hotels & Resorts, Hilton International and Le Meridien.
In Food & Beverage, HPL Group's interests in many cities in Asia include Hard Rock Café and Haagen Dazs. In the Retail and Leisure Industry, there's the Donna Karan/DKNY label, while in Property Development, the group is involved in building residential properties in London and Singapore.
The growth strategy of HPL Hotels & Resorts is to open more resorts and hotels in key cities in Asia-Pacific, through partnership with like-minded associates. We assure our guests a satisfying level of comfort backed by personalised service - traits synonymous to the HPL name.
HPL Hotels & Resorts
|Also See:||HPL Hotels & Resorts Launching Asias third Hard Rock Hotel / January 2005|
|Singapore Based Hotel Properties Ltd (HPL), the Largest Owner of Four Seasons Hotels, Building Two New Hard Rock Branded Hotels in Phuket and Pattaya / August 2005|