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citizenM Hotels Deliver First Integrated Ecosystem Utilizing
AltiusPAR’s Guest Experience Ecosystem

Innovative Hotelier Implements Next Generation Enterprise Solution to Create Revolutionary New Model
in Guest Personalization While Increasing Loyalty and Maximizing Revenue Opportunities

AUSTIN, TX – HITEC Booth #1639, June 18, 2008 – AltiusPAR, a leading developer of innovative software and service solutions for the hospitality industry, announced today the first implementation of its enterprise Guest Experience Ecosystem (GEE) with its award-winning client, citizenM Hotels. Designed as an integrated ecosystem, the new offering provides citizenM a highly flexible solution based on a data-centric approach to guest services that is highly personalized, scalable and can adapt quickly to an ever-changing environment. 

The AltiusPAR integrated ecosystem allows citizenM guests to easily configure their room at the time their reservations are made or anytime thereafter. They can choose specific themes such as “relaxation,” “romance,” or “business” to set pre-defined parameters or they can individually choose from items such as favorite TV content, music, preferred room temperature, lighting scheme, and other preferences, all of which are automatically adjusted once they check-in at the kiosk and their RFID tag is activated.  Any changes made during their stay are automatically stored and the next time the guest checks-in, the room will be configured precisely as indicated in the previous stay -- the ultimate in customized travel.

“After evaluating a host of available technologies, we chose to partner with AltiusPAR because they offered a unique system that fulfilled our current needs and was flexible enough to grow to our future demands,” said Michael Levie, CEO of Citizen M Hotels, winner of the 2007 Worldwide Hospitality Award for Best Innovative Concept in Midscale Hotels. “They were the only company that combined CRM with CRS, PMS, Internet Booking Engine and GDS/onward distribution in a simple, easy-to-use and install package. Their suite of flexible enterprise solutions is a core part of our centralized organization and enables us to deliver a spectacular guest experience.”

The integrated ecosystem offers a 360 degree view of the guest because all the PreStay, InStay and PostStay guest data is collected, stored and made available to all the AltiusPAR modules and external modules such as the CRS, PMS, kiosk and Internet Booking Engine so that the latest information about a guest is available at all touch-points. AltiusPAR’s GEE offers a flexible and scalable environment that integrates with a variety of applications, such as: reservations, hotel services, PBX, in-room offerings, marketing programs and future offerings via its flexible Service Oriented Architecture (SOA).  By creating seamless connectivity between customer preferences and their surrounding environment, citizenM can enhance each encounter with a guest while also maximizing its revenue. 

“citizenM is truly an innovator in leveraging technology to create a fully automated, customer-centric experience for their guests,” said Connie Rheams, vice president of Marketing and Business Development. “When we first began working on this project, we were excited to see how our technology could help citizenM to fully realize their goal of centralizing customer data in order to maximize that information at every point, from their configurable hotel rooms, to the loyalty programs, to CRM and everything in-between.”

About AltiusPAR
AltiusPAR delivers innovative, next generation enterprise solutions that enable hotel chains to efficiently manage room inventory, increase revenue and enhance their customer’s experience. Built with the unique needs of the hospitality industry in mind, AltiusPAR’s solutions support and enable the unique business processes of their customers while removing the hurdles they face when trying to manage complex inventory and pricing data across multiple reservation channels.  Over 6,000 users in more than 430 hotels worldwide rely on AltiusPAR’s real-time, highly scalable and customizable solutions that free them from the burden of technology capital expenditure, hardware, software, service and maintenance, allowing them to focus on their core business initiatives.  For more information about the company or its solutions, please visit or call (940) 497-5300

About citizenM
citizenM hotels aims to provide a new type of hotel experience for a new type of traveler. The group’s founding philosophy is held central: to offer affordable luxury for the people. Continuous innovation is a critical component of citizenM. The efficient building system combined with a dedicated offsite factory allows the company to consistently maintain high quality standards, while accelerating the building process. Headquartered in Voorschoten, citizenM’s founders include professionals from both the hospitality and fashion industry. Together with an experienced management team, citizenM is preparing itself for a rapid European expansion. citizenM hotels are opening 2 properties in 2008, with plans to open 20 properties throughout Europe in its first phase of roll-out.


Rebecca Metz
Metz Communications
(512) 306-0618

Also See: AltiusPAR Announces Next Generation Enterprise Guest Management Solution; New Solution Includes Updated Internet Booking Engine to Deliver First Integrated Ecosystem, Offering Hotels Unprecedented Guest Experience Personalization Capability / June 2008
AltiusPAR Establishes New Dallas Headquarters and Expands Team with Key Hire; Move Solidifes Company’s U.S. Presence and Signals Growth for Innovative Hospitality Solutions Leader / June 2008
Topaz Hotel Services Taps AltiusPAR to Deliver New Dynamic Web-based Distribution and Management Solution; Innovative end-to-end enterprise solution will offer Topaz members one-stop for their technology, sales and marketing needs / January 2008

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