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Speakers and Agenda Set for Pennsylvania Tourism & Lodging Association's
Annual Conference - “The Changing Face of Hospitality”
April 28-29, Harrisburg, Pennsylvania


April 1, 2008 - The PA Tourism & Lodging Association will host it’s annual industry awards program “Spirit of Hospitality” and the Lodging/Human Resources Conference “The Changing Face of Hospitality” on Monday, April 28, 2008, and Tuesday, April 29, 2008, respectively, at the Holiday Inn Harrisburg East.

“Spirit of Hospitality” is Pennsylvania’s prestigious awards program, which recognizes outstanding qualities in individuals and lodging establishments that set the standards for the hospitality industry. Awards are presented in eight categories: Lodging Employee, General Manager, Department Manager, Student, Innkeeper, Associate Member, Community Service and Guest Relations.  During this elegant awards reception, the Association will also recognize the Training for Lodging Careers “Teacher of the Year.”  

The Conference theme “The Changing Face of Hospitality” will offer professional resources for all levels of lodging management and human resource professionals. 

Components of the Conference will include a keynote address by Don Landry, CHA, former chief executive officer of Sunburst Hospitality Corporation and president and chief operating officer of Choice Hotels International. Mark V. Lomanno, president of Smith Travel Research (STR), the leading authority on current trends in occupancy, room rate and supply/demand data for the U.S. and the North American lodging industries, will offer a presentation titled “The State of the Industry.” 

In addition, 17 speakers will offer 12 outstanding informational workshops on a variety of topics ranging from employment diversity to “The Magic of Leadership.”  The Conference will also offer a Trade Show, with over 30 exhibitors expected, to give attendees the opportunity to see first hand the latest products and services available to the industry. 

2008 Lodging / HUMAN RESOURCES Conference
The Changing Face of Hospitality
Holiday Inn Harrisburg East

Monday, April 28, 2008

4:00 – 5:00pm Associate Member Orientation
4:00 – 4:45pm Vizergy Presentation Meeting
5:00 – 5:45pm BPI Presentation Meeting
6:00 – 9:00pm Spirit of Hospitality Awards Reception

Tuesday, April 29, 2008
7:00 – 8:00am Registration / Breakfast / Trade Show with Exhibitors
7:50 – 8:00am Welcoming Remarks & Introduction of Sponsors
8:00 – 8:45am State of the Industry
Mark V. Lomanno, President,
Smith Travel Research
8:45 – 9:00am Networking Break
9:00 – 10:15 am Breakout Workshops

Internal Theft: Death by a Thousand Cuts
Brad Bonnell, IHG
Participants will learn of proven techniques for substantially reducing losses to employee theft in the hospitality industry. Brad promises that as a result of attending this presentation, each participating property will achieve a MINIMUM annual increase of $7,300 in its GOP!!
The Magic of Leadership - Five Quality Keys to Igniting Your Potential and Profitability
Bob Stearns, Enlightened Leadership

Discover how the presenter created a 51% increase in profitability on only a 5% increase in sales, using the Five Keys as General Manager of a Hotel in Western Pennsylvania. Learn how he later leveraged the same Five Keys to lead another Pittsburgh company to win the prestigious National Malcolm Baldrige Award. Find out how these Five Keys enabled Ritz Carlton Hotels, Sunny Fresh Foods, Bama Foods, and Pal’s Sudden Service Restaurant to also win the Baldrige Award. Most importantly, learn how to increase the profitability of your business by using the Five Keys to unlock the fullest potential of your people.

“I Hired employees and people showed up” Understanding people to improve Selection, Development and Retention
Steve Picarde, President, PI Midlantic

This workshop will focus on understanding behavior and how it will help you become effective in achieving your objectives. It also includes clearly defining expectations/key results, motivating and developing your employees to be the best they can be and identifying the specific behavioral attributes needed to be consistently successful and then using those as a benchmark against applicants and existing employees to determine the right fit.

Hospitality: The Heart of Community Diversity
Moderator: Carol Eicher, Penn State Hospitality Svcs.
Denise Hinds-Zaami, Ph.D, Pennsylvania State
University, Educational Equity
Christina Johnson, Owner, Panache Expressions
Mi A Kim, Pennsylvania State University
Frank Vasquez, Manpower North America, Inc.
William Welch, Mayor, State College Borough

The hospitality industry is poised to be leaders in diversity and community outreach which results in becoming an integral part of the community as a whole rather than just another business. Our industry’s success in relationship management can be applied to diversity relations in all facets of the community including, but not limited to the residents, community groups, municipalities, schools, and businesses. Learn from this panel about their experiences, and position the hospitality industry as a vehicle of change within your community.

10:15 – 10:30am Networking Break with Trade Show Exhibitors
10:30 – 11:45am Breakout Workshops
The Bermuda Triangle – FMLA/ADA/Workers Compensation
Angela Thomas, Esq., Latsha, Davis, Yohe & McKenna, P.C.

One of the hardest workplace challenges is handling staffing while balancing employee rights under workers’ compensation laws, the Family and Medical Leave Act and disability laws. These areas overlap and employers may have to navigate through all three when dealing with a sick or injured worker. In this session, legal counsel will use a combination of lecture and case studies to help attendees better understand these legal requirements and how to avoid becoming a victim of this legal Bermuda Triangle.

Growing Your Own / Succession Planning
Dr. David Miles, SPHR, CMF, Miles LeHane Group, Inc.

With the ever-increasing numbers of retiring Baby Boomers anticipated over the next 15 or so years, organizations must deal with Succession Planning. The next generation (those now in their 30s and 40s) is only 2/3 the size of the Baby Boomer generation. In order to insure competent leadership, organizations need to invest in “Growing Their Own / A Strategy for Succession Planning.”

A Field Guide to Web 2.0 - What is Web 2.0 and why must all hoteliers incorporate it into their marketing plans?
Brian Silengo, TIG Global

Determine how to leverage user generated content and social media trends to increase brand awareness and revenue. Your customers are talking about you online and you need to do more than listen to capture their business.

Emergency Action Planning For Your Worst Nightmare: FIRE
Brad Bonnell, IHG

Participants will be provided with practical information concerning the development of an effective, viable and defensible Emergency Action Plan for a hotel fire. Using recent case studies, a fundamental emergency action plan for responding to a hotel fire will be provided that will be applicable to every hotel. This methodology can also serve as the basis for the development of other hotel emergency action plans.

11:45am – 1:30pm Trade Show
12:30 – 1:30pm Lunch
1:30 – 2:45pm Breakout Workshops
Hotel Workplace Culture: Maximizing Manager Engagement & Retention and Minimizing Stress & Health Care Costs
John O’Neill, Penn State University

The increasing trend of professionals leaving the hospitality industry in an attempt to better balance their work and personal lives is well known. This seminar presents the exciting results of a million dollar research project underway at Penn State University focusing on work-life balance, the hospitality workplace culture, and health in the U.S. hospitality industry, and what managers and owners need to know.

Supervision in the 21st Century
Jim Rowell, Rising Sun Consultants

There is a serious problem facing businesses today, which has nothing to do with downsizing, global competition, stress or greed. Instead, it is the problem of four distinct generations working together and often colliding as their paths cross. Learning how to communicate with the different generations can eliminate many major confrontations and misunderstandings between employees and their supervisors. The most successful supervisors find a way to let every generation be heard. They recognize that no one has all the answers. This appreciation of diversity allows each group to contribute and be a part of the growth of the organization.

Internet Marketing—Web 2.0, The Next Generation
Kimberly Ehrlich, Milestone Internet Marketing

By taking a closer look at how Search Engines are evolving their ranking of websites, we will discuss the opportunities for hotels to capitalize on new Internet marketing opportunities. Presented with real life case studies, this workshop will cover everything you need to know to be highly competitive on the Internet using the latest trends and technologies. We will discuss everything from websites to blogs to online videos and RSS feeds.

HR Basics
Ed Krow, Beard Miller, LLP

This workshop will enhance the skills and knowledge of those who manage your human resources. Numerous topics will be covered, including: performance evaluations, labor law, employee discipline and HR strategies. “HR Basics” will bring together the fundamentals of HR practice, policies and employment laws that HR professionals and front-line managers need to know.

2:45 – 3:00pm Networking Break with Trade Show Exhibitors
3:00 – 3:45pm Keynote Address
How to Succeed in this Changing Environment
Don Landry, CHA, Top Ten

Mr. Landry is former vice chairman of the board of directors and CEO of Sunburst Hospitality Corporation and formerly served as president and COO of Choice Hotels International. In addition to operating his own consulting company, he also serves on the board of directors of Hersha Hospitality Trust. Don Landry will speak on change in the hospitality industry and the keys to success in a changing environment. He will share proven principals, his personal experiences and success philosophy gained after 40 years in the hotel industry. 

3:45 – 3:50pm Closing / Acknowledgments

The PA Tourism & Lodging Association is a private, non-profit, membership-based association that exists to advocate, support, promote and enhance the tourism and lodging industry within the Commonwealth of Pennsylvania. It provides lobbying, education and professional development opportunities, information and other resources as well as value-adding services to its members to ensure their—and the industry’s—ongoing growth and success.


PA Tourism & Lodging Association
PO BOX 12025 • Harrisburg, PA 17108-2025
(717) 232-8880
Mark L. Krotulski CHA
Director of Education
(717) 232-8880 X102

Also See:  Pennsylvania Tourism & Lodging Association Names Phillip Murray, Historic Gettysburg Hotel, General Manager of the Year / May 2005
Six Spirit of Hospitality Award Winners Named by Pennsylvania Tourism & Lodging Association / April 2002
Kathy VanHorn Recognized as Pennsylvania’s 2001 Lodging Employee of the Year; William Kohl, GM of the Hilton Harrisburg & Towers Named Pennsylvania’s 2001 General Manager of the Year / May 2001
John Tomko, Doorman at the Hilton Pittsburgh, Recipient of the Outstanding Lodging Employee of the Year Award Presented by Pennsylvania Travel Council / May 2000


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