Hotel Online  Special Report


Nobody Asked Me, But… No. 35
Casino Expansion Has Transformed America, 
Exercise Awareness
By Stanley Turkel, MHS, ISHC
December 2007

1.  While we were napping-  in the past nineteen years, since the Indian Gaming Regulatory Act of 1988, casino expansion has transformed America.  Prior to that legislation, only Las Vegas and Atlantic City legalized casinos (in 1978).

According to the American Gaming Association (AGA), at the end of 2006 there were 460 commercial casinos in 11 states which reached a record $32.42 billion in gaming revenues.  While four out of five American adults agree that gaming is an acceptable activity, more than 26% of the U.S. adult population visited a casino in 2006: 

  • 56.2 million casino visitors 
  • 371 million trips
  • Average of 6.6 trips per gambler 
With an increasing number of entertainment options, casinos are attracting visitors looking to do more than just gamble.  Twice as many Americans said that the overall casino experience- the food, shows, entertainment and everything else (49%)- is more fun than the actual gambling (23%).

In 2006, U.S. commercial casinos:

  • Employed 366,197 people
  • Paid wages of $13.3 billion
  • Contributed $5.20 billion in direct gaming taxes
  • Earned $32.42 billion in gross gaming revenue
Consumers in 2006 spent more on casino gambling than they did on retail bookstore sales, specialty coffees or movie tickets; but less than on home remodeling, quick-service meals, soft drinks and cable television.

The top 20 U.S. casino markets in 2006:
Location Revenue
1.  Las Vegas Strip. Nev.  $ 6.689 billion
2.  Atlantic City, N.J. $ 5.208 billion
3.  Chicagoland, Ind./ Ill.  $ 2.595 billion
4.  Connecticut $ 1.734 billion
5.  Detroit, Mich.  $ 1.303 billion
6.  Tunica/Lula, Miss.  $ 1.252 billion
7.  St. Louis Mo./Ill.   $ 990.98 million
8.  Reno/Sparks, Nev. $ 939.50 million
9.  Boulder Strip, Nev.  $ 929.70 million
10.  Shreveport, La.  $ 847.18 million
11.  Biloxi, Miss.  $ 845.20 million
12.  Lawrenceburg/Rising Sun/Belterra, Ind. $ 795.13 million
13.  Kansas City, Mo. (includes St. Joseph)   $ 751.33 million
14.  New Orleans, La.      $ 696.47 million
15.  Lake Charles, La.      $ 656.85 million
16.  Downtown Las Vegas, Nev.    $ 630.29 million
17.  Laughlin, Nev.  $ 629.76 million
18.  Black Hawk, Co.      $ 554.48 million
19.  Council Bluffs, Iowa     $ 477.96 million
20.  Charlestown, W. Va.     $ 448.23 million

Gambling revenue:  10-year trends - the following chart shows the growth from 1995 to 2005 in both the commercial casino industry and other gambling venues (pari-mutual wagering, lotteries, casinos, legal bookmaking, charitable gaming and bingo, Indian reservations and card rooms).
Year Total Commercial Casino ($) Total 
1995 16.0 45.1
1996 17.1 47.9
1997 18.2 50.9
1998 19.7 54.9
1999 22.2 58.2
2000 24.3* 61.4
2001 25.7* 63.3
2002 26.5* 68.6
2003 27.0* 72.9
2004 28.9 78.8
2005 30.3 83.7
2006 32.4 pending
Note:  All amounts in billions 
* Amount does not include deepwater cruise ships, cruises-to-nowhere or noncasino devises.  
Sources: American Gaming Association, Christiansen Capital Advisors LLC.

2.  Exercise Awareness -  In the February 2007 issue of Psychological Science, Harvard psychologist Ellen Langer and her student Alia J. Crum used self-awareness to help 44 hotel room attendants improve their physical condition.  Langer and Crum interviewed 84 hotel maids at seven hotels about how much they exercised.  Two-thirds of the women said that they did not work out regularly while one-third said they got no exercise at all.  Langer and Crum examined these women and found that they had the uncertain health of basically sedentary people.    However, the psychologists told half these women that they were cleaning 15 guestrooms a day which involved making beds (Queen and king-sized); throwing sheets, blankets, duvets, pillows and spreads; using vacuum cleaners; scrubbing bathroom floors and tubs.  These efforts involved more activity than required by the surgeon general’s recommendations for daily physical activity.  The researchers provided specifics of the calories burned by the 44 women, while the control group was told nothing.

A month later, Langer and Crum discovered a remarkable result:  The average study-group maid had lost 2 pounds, had a 10 point blood pressure drop and was “significantly healthier”.  The only change that caused this improvement was “mind-set”.  Psychologist Langer sees the study as a lesson in the importance of mindfulness which doesn’t involve meditation or Buddhism.”  It’s about noticing new things; its about engagement,” says Langer.

3.  Quote of the Month

“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof, or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”

   First Amendment to the Constitution of the United States (1791)

Stanley Turkel, MHS, ISHC operates his hotel consulting office as a sole practitioner specializing in franchising issues, asset management and litigation support services.  Turkel’s clients are hotel owners and franchisees, investors and lending institutions. Turkel serves on the Board of Advisors at the NYU Tisch Center for Hospitality, Tourism and Sports Management.  If you need help with a hotel franchising problem such as encroachment/impact, termination/liquidated damages or litigation support, don’t hesitate to call 917-628-8549 or email

If you would like to reserve an autographed copy of Mr. Turkel’s new book “Great American Hoteliers: Pioneers of the Hotel Industry” (to be published at the end of 2007), send an email to


Stanley Turkel, MHS, ISHC

Also See: Nobody Asked Me, But… No. 34 / IHG’s Great Idea, Sound-Proofing Hotels, Best Western Enters the Upper Midscale Segment, How to Convert Confusion Into Order,  Sign at a Tarrytown, NY Inn, 1798 / November 2007
Nobody Asked Me, But… No. 33 / 1957 Murder at the Park Sheraton Hotel; How Much Does A Franchise Really Cost?A Marriage Made in Heaven?; A Good Night’s Sleep at the Benjamin Hotel / Stanley Turkel / October 2007
Nobody Asked Me, But… No. 31 - Rhode Island Improves Franchise Rules, What’s Up With Canada? Conversion of a Jail Into a Hotel, The Richest (and Poorest) Places in the U.S. / Stanley Turkel / September 2007
Nobody Asked Me, But… No. 31 - Blackstone's Acquisition of Hilton, The Art of Groveling, The Origin of Franchising / Stanley Turkel / August 2007
Nobody Asked Me, But…. No. 30 / Impertinent Questions In Search of Pertinent Answers: Carbon monoxide detectors, exterior-corridor properties / Stanley Turkel / July 2007
How American-Owned Can You Get?, ISHC's CapEx 2007 Report, The Bowery Hotel / Stanley Turkel / June 2007
Hotel Franchising and State Laws, Is Immigration Important? Save the Biltmore, The Good Old Days, Quote of the Month / Stanley Turkel / May 2007
Nobody Asked Me, But - No. 27 / Hotel Franchise Agreements: Mediation, Arbitration or Litigation? / Stanley Turkel / April 2007
Nobody Asked Me, But - No. 26 / Energy Usage and Potential Savings; Great Art in Hotels; Lifestyle Hotels; The Minimum Wage Issue; Quote of the Month / Stanley Turkel / March 2007
Nobody Asked Me, But - No. 25 / Guestroom Design & Amenities, Get a Human, Best Luxury Hotels in the U.S., Turnpike, The Pineapple as Symbol of Hospitality, Fair Franchising / Stanley Turkel / February 2007
Nobody Asked Me, But - No. 24 / Loose Cannon, Fair Franchising, Manhattan Hotel Profits, Hotels of the Future, Interesting Miscellany, Quote of the Month / Stanley Turkel / January 2007
Nobody Asked Me, But - No. 23 / Biting The Hand That Feeds You?, By The Numbers, Shortage of Hotel Rooms, There is No Free Lunch, Iron Laws of Business Travel, Happy New Year / Stanley Turkel / January 2007
Nobody Asked Me, But - No. 22 / Smart Elevators, Tony Marshall’s Memorial, Women in the Hospitality Industry / Stanley Turkel / December 2006
Nobody Asked Me, But… No. 21 / The Drake Hotel in New York, Fair Franchising is Not an Oxymoron, By the Numbers, Another Secret Underground Shelter, Passing of Anthony G. Marshall / Stanley Turkel / December 2006
Nobody Asked Me, But… No. 20 / Turnabout Is Fairplay, Secret Underground Shelter, By the Numbers, Genuine Fair Franchising/ Stanley Turkel / November 2006
Nobody Asked Me, But… No. 19 / International Society of Hospitality Consultants, Great Miami Hotels, Reduce Carbon Monoxide Emissions, Turn Gray Into Gold / Stanley Turkel / November 2006
Nobody Asked Me, But… No. 18 / John Q. Hammons, Save the Belleview Biltmore, Chinese Tourism, CFLs, Ernie Byfield, Guestroom Entertainment in 1905 / Stanley Turkel / October 2006
Nobody Asked Me, But… No. 17 - AAHOA's 12 Points of Fair Franchising, Protected Territories, / Stanley Turkel / September 2006
The Newest Independent (and Oldest Partially Independent) Franchise Association in the Hotel Industry / Stanley Turkel / September 2006
In Hotel Franchising, Reality Trumps Wishful Thinking / Stanley Turkel / August 2006
Nobody Asked Me, But… No. 14; Impact Studies, Stretching Segments, Short-Stay Rentals, Smoke-free Marriotts, Franchising in China, Save the Belleview Biltmore Hotel / August 2006
The U.S. Population Age 65 and Over is Expected to Double in the Next 25 Years; What Does this Mean for the Hotel Industry? / Stanley Turkel / July 2006
Nobody Asked Me, But… No. 12; Portman, Women Homeowners, Minimum Wage, Tipping, Brooklyn Bridge, Chinese Tourism, Impact Studies / Stanley Turkel / July 2006
Do Hotel Franchisees Need Independent Franchise Associations? / Stanley Turkel / June 2006
Nobody Asked Me, But… No. 10 / Chinese Tourists, Gasoline Prices and Alternatives, GLBT Segment, Travel Agents, FAC's, Manhattan's Record Breaking Year, Impertinent Questions / Stanley Turkel / June 2006
Nobody Asked Me, But… No. 9 / Blang, Bathtubs, Best Green, Arbitration, Best Western, AAHOA, State Franchising Laws, VFR / Stanley Turkel / May 2006
Nobody Asked Me, But… No. 8; Bathtubs, Smokefree Hotels, Maps, Saving Water, Nevada Revenues, H.P. Rama, Ritz-Carlton, Statler Service Code, Mother’s Day / Stanley Turkel / April 2006
Nobody Asked Me, But….No. 7 / Stanley Turkel, MHS, ISHC / March 2006
Nobody Asked Me, But…. / Stanley Turkel / February 2006
Nobody Asked Me, But…. / Stanley Turkel / January 2006
Nobody Asked Me, But…. / Stanley Turkel / December 2005
Nobody Asked Me, But…. / Stanley Turkel / November 2005
Nobody Asked Me, But…. / Stanley Turkel / October 2005
Nobody Asked Me, But…. / Stanley Turkel / September 2005

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.