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Market Metrix Introduces Customer
Metrix 3.0 for Casinos - Web-Based
Customer Feedback for Global Gaming
Industry
SAN RAFAEL, Calif. � September 26, 2007 -- Market
Metrix, LLC, the leading provider of customer and employee feedback and
performance tools for the hospitality industry, today announced Customer
Metrix 3.0 for Casinos, designed specifically for the gaming industry.
This real-time, hosted web-based system provides multi-channel survey,
analysis and service improvement tools and benchmarking data for the casino
industry.
Survey Results that make an impact Casino companies such as Borgata Resort & Casino, IP Hotel & Casino and Pinnacle Entertainment are using Market Metrix systems to actively improve customer satisfaction, loyalty and service recovery efforts. According to the Director of Performance Management at the Borgata Hotel, Casino and Spa, �Market Metrix systems have helped us to significantly improve our daily operations and business results.� Reasons to collect customer feedback Casinos used to believe that there would always be enough customers to replace the defecting ones. There were plenty of customers; it didn�t matter if 1,000 customers left dissatisfied - they would be replaced. But with more casinos to choose from, dissatisfied customers are not easily replaced. Most casino companies are now under pressure to increase customer satisfaction and loyalty. Casinos often face similar problems:
About Market Metrix With over 100 clients in 70 countries, Market Metrix has helped hospitality companies turn feedback into performance since 1996. Its flagship Customer Metrix� and Employee Metrix� suites provide multi-channel survey, analysis and service improvement tools and benchmarking data for the hospitality industry. |
Contact:
Mike Pharis
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