August 13, 2007 - Most hoteliers believe that customer engagement is very important to their business. However, highly engaged guests are the exception, not the rule.  To truly engage guests, service professionals must know what guests expect, then exceed those expectations�consistently.

�EngageMe�the voice of your customer� is a new product line that captures those expectations.  It features a DVD mini-movie that can be shown during meetings, workshops, and conferences.  The second item is an 18x24 poster which can be displayed throughout the workplace for any organization that is seeking to keep the topic of world-class service high on everyone�s mind.

�To engage means to connect with your customer in a memorable way.  It goes beyond just performing service.  It�s about creating a total experience that will always be cherished�, said Bryan K. Williams, Chief Service Officer.  As a former ten-year veteran of the renowned Ritz-Carlton Hotel Company, Bryan has a keen perspective on what it takes to provide world-class service.

Organizations will be able to order both products by visiting www.engagemenow.com or calling 1-866-208-1749.

About B. Williams Enterprise, LLC

B. Williams Enterprise, LLC is a consulting, training, & auditing company which focuses on service excellence. The goal is to assist organizations, in various industries, to enhance their levels of customer service to world-class levels. Additional news and information about the company is available at www.bwenterprise.net.