Hotel Online  Special Report

New Research Uncovers Hidden Gem in Luxury Travel

Luxury Link’s Audience Raises the Bar for Luxury Travel Websites


Los Angeles, CA – June 28, 2007  During the first quarter of 2007, Luxury Link commissioned Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, to conduct an independent study of the Luxury Link audience and their lifestyles. Categories of interest included basic demographics, travel and vacation habits, finance and business, shopping, health and family.

The findings were remarkable. David Martin, Nielsen//NetRatings’s Director of Survey Research, said Luxury Link “could be one of the best sites on the Internet to advertise to high-income audiences. It appears to be a hidden den of individuals with a lot of disposable income and a penchant for indulging their travel bug.”

With over 600,000 subscribers, Nielsen//Net Ratings found that the average age of a Luxury Link user is 45. The average household income is $175,000 with 20% of those buyers in the elite $250,000+ demographic.  But more than just high income earners, the research confirmed that these affluent professionals are “comfortable purchasing high-ticket items online”, with a quarter of a million of these visitors planning their leisure travel in the next 3 months. 

“A high value audience couldn’t be more easily defined than by the large financial portfolios kept by its members,” said Martin.  “14.2 percent of Luxury Link visitors included in this survey indicated having a financial portfolio value in excess of one million dollars, exclusive of real estate.”

“We couldn’t have been more pleased with the findings,” states Luxury Link President, Diane McDavitt. “This study confirmed that we have, in fact, cultivated the exact audience we have been targeting for the past ten years.” 

Luxury Link’s position as a luxury website for “high-end travel demonstrates a value-conscious, exclusive audience of well-educated, high-income professionals,” explains Martin.  The beauty of this upper echelon of consumers is that they tend to be immune to common industry downturns as they are more isolated from negative economic factors.  This combined with the reality that Luxury Link guests book in advance and pay in full makes the site one of the most valuable luxury marketing vehicles on the Internet.

Luxury Link, L.L.C. is the original and leading online travel company that auctions vacations at the world’s most coveted resorts and destinations.  Since 1997, it has entertained sophisticated, affluent consumers with the option to bid on or immediately purchase world-class getaways.

For a full report on the Nielsen//Net Ratings @Plan service findings, please send a request to

To learn more about Luxury Link’s Hotel Partner Program, or for general information, please contact:
Takka McCord
(310) 215-8060 Ext. 143

Also See: Luxury Link Celebrates 10 Years… First 10 Hotels Save $10K; Luxury Link offers anniversary promotion / April 2007
Luxury Link Sets Sail with Silversea Cruises; Partnership Anchors Website's New Section dedicated to Cruises and Private Yachts / March 2007
Luxury Link Announces First Luxury Travel “Community”; Feature Allows Sophisticated Travelers to Share Thoughts, Insight into the World of High-End Travel / February 2006
Luxury Link Announces First Annual World’s Best Hotel Award Winners / Februray 2006
Luxury Link Launches New Site / September 2005


To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.