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Luxury Link offers anniversary promotion |
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| Los Angeles, CA � April 23, 2007 � Since Luxury Link�s inception on
June 1, 1997, this online innovator has evolved into one of the world�s
leading luxury travel websites. With more than a half million subscribers,
it boasts the industry�s single most coveted database of luxury travel
buyers.
In celebration, Luxury Link is offering a special anniversary promotion to allow new hotel clients the rare opportunity to tap directly into their luxury database. This integrated marketing campaign combines compelling hotel content on www.luxurylink.com, supported with a highly effective �Direct Response� program to guide buyers straight to the hotel�s own booking page. Luxury Link is extending this $25,000 custom campaign at the special anniversary rate of $15,000 for the first 10 participants in May 2007. �The past ten years have been filled with exciting triumphs,� said Diane McDavitt, President of Luxury Link. �We are constantly reviewing our products and services, as well as listening to our clients and consumers, to stay ahead of the game and produce optimum results. We know �Direct Response� is a hot button for our partners. With this new integrated marketing campaign, we are strengthening our commitment to bring clients closer to their desired consumer.� Luxury Link continues to cultivate their community of travel buyers as the ideal audience for their well-heeled clientele. As reported by Nielsen earlier this month, the average age is 45. Average income is $175,000 with 20% of those buyers in the elite $250,000+ demographic. These consumers have an average portfolio value of $1Million, exclusive of real estate, placing them in the top 1% of the population. But more than just high income earners, Nielsen found that these affluent professionals are �comfortable purchasing high-ticket items online�, with a quarter of a million stating that they are planning their leisure travel in the next 3 months. With the help of its loyal audience, Luxury Link has built a reputation in the industry as the online marketing channel that can deliver. Long-time partner Ruth Jones, Director of Sales and Marketing at the Ritz London, calls Luxury Link �an effective source of tactical business.� Also stating, �Year by year Luxury Link has continued to increase the number of customers they send to us. We have already seen a marked increase for 2007, with the total bookings to date already reaching past 2006 levels.� Luxury Link plans to continue their stride with the multi-faceted, direct response services packed into their �Anniversary Special�, offering hoteliers direct access to their exclusive top-tier buyers. |
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[email protected]
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