Hotel Online  Special Report


Solare Hotels & Resorts Creates the New Loisir Hotel Brand; Re-Brands
Seven Properties, Aromatic Scent to Be the Fragrant Trademark
of all Loisir Hotel Lobbies

(Tokyo–27, March 2007) On March 28th, 2007, Solare Hotels & Resorts Co. Ltd. ( will create another Japan hotel industry first by re-branding seven of its hotels in the record time of a mere month. The new brand to be known as “Loisir Hotel” will become Solare’s Upscale Full Service brand offering “upscale service with local flavor”, including full banquet and wedding services.

Totaling some 1,400 guestrooms, the seven hotels which have undergone the “Loisir Hotel” transformation in record time are located in the Japanese cities of Asahikawa, Hokkaido; Atsugi, Kanagawa; Joetsu, Niigata; Yokkaichi, Mie; Ogaki, Gifu; Nagasaki City and Naha, Okinawa. In addition to these seven hotels, plans are afoot to grow the portfolio to 20 hotels which will cover major cities in Japan, including Sapporo, Tokyo, Nagoya, Osaka and Fukuoka.

Solare Hotels & Resorts CEO A.G. Virili said; “We are extremely excited about the launch of our new Loisir Hotel brand. Much effort has gone into the researching and developing of the brand, and to achieve the transformation in less than a month is evidence of the excellent teamwork and dedication of those involved. It is a tremendous achievement that we are well proud of.”

To reflect the sophisticated and relaxing nature of Loisir Hotels an aromatic scent has been specially created for the brand called “Fragrance of Loisir – All White”. This aromatic scent set to become the fragrant trademark of all Loisir Hotel lobbies will create a unique and memorable arrival experience for all visitors and guests. In line with the brand’s responsibility to the environment, “Fragrance of Loisir – All
White” is produced with 100% natural ingredients blended from the specially selected essential oils of five white floras.

Says A.G.Virili; “The fragrance has been especially created not only to be well received by all nationalities but to especially appease and rejuvenate Japanese sensibilities. Loisir Hotels are set to excite all five senses”

Fragrance of Loisir - All White

“Fragrance of Loisir – All White” is an original blend of 100% pure essential oils extracted from five white floras (grapefruit white, clary sage, sweet orange, lemon gold presto, and ylang ylang 1st). The blend has been especially created based on the Loisir Hotel’s concept of “upscale facilities and service with an enriched local flavor offering harmonious stays, an atmosphere which encourages relaxed communication and environmental responsibility”. The fragrance is complex in structure yet light and powdery to the nose, reminiscent of tropical fruits from Okinawa, the birth place of Loisir Hotels,. The creator of the fragrance, Ms. Keiko Nogawa, is an aroma therapist and lecturer at Sartre Aromatherapy.

The Loisir brand will join Solare Hotels & Resorts’ existing portfolio of hotel brands including the smart and functional “Chisun” brand and international “Solare Collection” brand.

Hotels to be renamed under the Loisir Hotel brand:

Present Name
New Name
Asahikawa Palace Hotel  265  Loisir Hotel Asahikawa  6-chome, 7-jodori, Asahikawa, Hokkaido
The Platon Hotel  144  Loisir Hotel Yokkaichi  7-3, Nishi-Shinchi, Yokkaichi, Mie Pref.
Nagasaki View Hotel  101  Loisir Hotel Nagasaki  2-33, Oura-cho, Nagasaki, Nagasaki Pref.
Chisun Grand Ogaki  98  Loisir Hotel Ogaki  1-13, Miya-cho, Ogaki, Gifu Pref.
Joetsu Manten Hotel  198  Loisir Hotel Joetsu  5-1-11, Hon-cho, Joetsu, Niigata Pref.
Atsugi Royal Park Hotel  164  Loisir Hotel Atsugi  2-13-1,Nakamachi, Atsugi, Kanagawa Pref.
Loisir Hotel Okinawa  419  Loisir Hotel Naha  3-2-1, Nishi, Naha, Okinawa Pref.
Solare Hotels & Resorts Wins Contract to Manage the Niigata Washington Hotel; Will Rebrand to Chisun

Effective August 1, 2007 Solare Hotels & Resorts Co. Ltd.  will manage the Chisun Hotel & Conference Center Niigata which until March 31, 2007 had been operating as the Niigata Washington Hotel.

Following a change in the ownership of the hotel Solare Hotels & Resorts won the contract to manage the hotel which will commence operation upon completion of a large-scale three-month renovation and total refurbishment of banquet & meeting rooms, guestrooms, interiors, carpets, hotel restaurant and lobby.

The Chisun Hotel & Conference Center Niigata will become Solare’s second property in Niigata prefecture, following from its upscale full service brand Lois ir Hotel Joetsu, (formerly known as the Joetsu Manten Hotel).

Linked directly to the Joetsu Shinkansen Niigata Station, the Chisun Hotel & Conference Center Niigata is conveniently located as a gateway to the largest city along the coast of the Japan Sea.

Says A.G. Virili, Solare Hotels & Resorts CEO; “The Chisun Hotel & Conference Center Niigata forms another integral link in our mission to achieve 18,000 rooms by 2010 and provides our guests visiting the region with expanded opportunities to experience our quality of service that we are both reputed for and take great pride in. The launch of this new hotel in the region further strengthens Solare’s presence and represents a strong base for future growth. We expect to see more hotel development in the region along the coast of the Japan Sea.”

The new Chisun Hotel & Conference Center Niigata dovetails in with Solare’s strategy to further develop MICE services and packages for small to medium size meetings, conferences and banquet business, as well as supporting the accommodation needs of business and leisure travelers.

Details of Chisun Hotel & Conference Center Niigata are as follows:

Address: 1-1, Sasaguchi, Niigata City, Niigata Prefecture 950-0911
Size: 12-story building with two underground floors (Hotel areas: 4F-12F)
Total floor area: 13,681 
Guestrooms: 303 in total - 219 singles, 80 twins, and four Japanese-style rooms
Facilities: Restaurant, banquet rooms, and wedding facilities
Access: Directly linked to JR Niigata Station South Gate (Joetsu Shinkansen, Shinetu Line,Echigo Line, and Hakushin Line)

About Solare Hotels & Resorts Co. Ltd.
As of March 2007, Solare Hotels & Resorts Co. Ltd. and its almost 4,000 associates operate 48 hotels and some 9,500 rooms throughout Japan, including Chisun brand hotels, the Okinawa Marriott Resort & Spa, Holiday Inn Kyoto, Mercure Hotel Narita, and the Kobe Bay Sheraton Hotel & Towers. Solare Hotels & Resorts is launching their new full-service, upscale brand, “Loisir Hotel” in Spring 2007 and has numerous hotels committed or under construction which are due to open in 2007. The company’s stated goal is to more than double in size to 18,000 rooms by 2010.

Ms. Fujiyoshi
PR Manager of Solare Hotels and Resorts
Tel: 81(3) 6402-7113

Also See: Solare Hotels Begins Construction of Chisun Inn Tosu and Chisun Inn Kagoshima / December 2006
Solare Hotels & Resorts Signs Management Contract for the Okinawa Marriott Resort Kariyushi Beach / April 2006

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.