Biting The Hand That Feeds You?, By The Numbers, Shortage of Hotel Rooms,
There is No Free Lunch, Iron Laws of Business Travel, Happy New Year
|By Stanley Turkel, MHS, ISHC
1. Biting the hand that feeds you? In 2006, most major hotel companies reclassified the points required for free rooms in their frequent user programs. Call it category creep. Some companies like Hyatt and Starwood are adding a new award redemption category that requires more points for free nights. Hilton reclassified about a third of its hotels placing roughly 800 of them in higher categories in its Hilton HHonors loyalty program and just 100 in lower categories. No wonder frequent travelers consider this as a price increase in disguise. The hotel companies say their new categories reflect rising hotel rates and new features or amenities. For loyal guests who are paying higher rates at chains where they book regularly to earn points, the result is a devaluation of all the points they have been accumulating.
2. By the Numbers.
4. There is no free lunch - There appears to be an epidemic of unexpected fees and taxes on hotel bills probably as a consequence of Internet travel discounts and higher local government assessments. In some places, hotels bill $15 a day in resort fees that some guests assume would come with the room: the use of pool towels, a room safe and delivery of morning newspaper. Local phone calls are free at some hotels while the use of the fitness center may cost up to $30 per day. Parking may be included in the room charge or it could cost extra. Same with Internet service which may be free in the lobby but not in your room. This guessing game is destructive of guest loyalty. Smart hoteliers should establish guest-friendly practices and promote them widely.
5. Iron Laws of Business Travel - Ben Stein is a lawyer, writer, actor economist and columnist for the N.Y. Times. On November 12, 2006, he wrote the following:
Stanley Turkel, MHS, ISHC operates his hotel consulting office as a sole practitioner specializing in franchising issues, asset management and litigation support services. Turkel’s clients are hotel owners and franchisees, investors and lending institutions. Turkel serves on the Board of Advisors at the NYU Tisch Center for Hospitality, Tourism and Sports Management. He is a member of the prestigious International Society of Hospitality Consultants. His provocative articles on various hotel subjects have been published in the Cornell Quarterly, Lodging Hospitality, Hotel Interactive, Hotel Online, AAHOA Lodging Business, Bottomline, New York Times, etc. If you need help with a hotel operations or franchising problem such as encroachment/impact, termination/liquidated damages or litigation support, don’t hesitate to call 917-628-8549 or email firstname.lastname@example.org.
Stanley Turkel, MHS, ISHC
|Also See:||Nobody Asked Me, But - No. 22 / Smart Elevators, Tony Marshall’s Memorial, Women in the Hospitality Industry / Stanley Turkel / December 2006|
|Nobody Asked Me, But… No. 21 / The Drake Hotel in New York, Fair Franchising is Not an Oxymoron, By the Numbers, Another Secret Underground Shelter, Passing of Anthony G. Marshall / Stanley Turkel / December 2006|
|Nobody Asked Me, But… No. 20 / Turnabout Is Fairplay, Secret Underground Shelter, By the Numbers, Genuine Fair Franchising/ Stanley Turkel / November 2006|
|Nobody Asked Me, But… No. 19 / International Society of Hospitality Consultants, Great Miami Hotels, Reduce Carbon Monoxide Emissions, Turn Gray Into Gold / Stanley Turkel / November 2006|
|Nobody Asked Me, But… No. 18 / John Q. Hammons, Save the Belleview Biltmore, Chinese Tourism, CFLs, Ernie Byfield, Guestroom Entertainment in 1905 / Stanley Turkel / October 2006|
|Nobody Asked Me, But… No. 17 - AAHOA's 12 Points of Fair Franchising, Protected Territories, / Stanley Turkel / September 2006|
|The Newest Independent (and Oldest Partially Independent) Franchise Association in the Hotel Industry / Stanley Turkel / September 2006|
|In Hotel Franchising, Reality Trumps Wishful Thinking / Stanley Turkel / August 2006|
|Nobody Asked Me, But… No. 14; Impact Studies, Stretching Segments, Short-Stay Rentals, Smoke-free Marriotts, Franchising in China, Save the Belleview Biltmore Hotel / August 2006|
|The U.S. Population Age 65 and Over is Expected to Double in the Next 25 Years; What Does this Mean for the Hotel Industry? / Stanley Turkel / July 2006|
|Nobody Asked Me, But… No. 12; Portman, Women Homeowners, Minimum Wage, Tipping, Brooklyn Bridge, Chinese Tourism, Impact Studies / Stanley Turkel / July 2006|
|Do Hotel Franchisees Need Independent Franchise Associations? / Stanley Turkel / June 2006|
|Nobody Asked Me, But… No. 10 / Chinese Tourists, Gasoline Prices and Alternatives, GLBT Segment, Travel Agents, FAC's, Manhattan's Record Breaking Year, Impertinent Questions / Stanley Turkel / June 2006|
|Nobody Asked Me, But… No. 9 / Blang, Bathtubs, Best Green, Arbitration, Best Western, AAHOA, State Franchising Laws, VFR / Stanley Turkel / May 2006|
|Nobody Asked Me, But… No. 8; Bathtubs, Smokefree Hotels, Maps, Saving Water, Nevada Revenues, H.P. Rama, Ritz-Carlton, Statler Service Code, Mother’s Day / Stanley Turkel / April 2006|
|Nobody Asked Me, But….No. 7 / Stanley Turkel, MHS, ISHC / March 2006|
|Nobody Asked Me, But…. / Stanley Turkel / February 2006|
|Nobody Asked Me, But…. / Stanley Turkel / January 2006|
|Nobody Asked Me, But…. / Stanley Turkel / December 2005|
|Nobody Asked Me, But…. / Stanley Turkel / November 2005|
|Nobody Asked Me, But…. / Stanley Turkel / October 2005|
|Nobody Asked Me, But…. / Stanley Turkel / September 2005|