Hotel Online
News for the Hospitality Executive



Marcus Hotels and Resorts and Waterton Commercial LLC Joint Venture
to Acquire and Renovate the 237 room Sheraton Hotel
in Madison, Wisconsin 

MILWAUKEE, WIS./MADISON, WIS., February 20, 2007…..Marcus Hotels and Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced that it will form a joint venture with Waterton Tactical Real Estate Fund I, a discretionary value add real estate fund sponsored by  Chicago-based Waterton Commercial LLC.  The joint venture will acquire the Sheraton Madison Hotel in Wisconsin from Woodmen of the World Life Insurance Society for an undisclosed amount.  Marcus Hotels and Resorts will own a 15 percent minority interest in the joint venture and will manage the hotel and oversee a major renovation of the property.  The transaction is expected to close March 1, 2007.

“This will be our first joint venture, which is part of our previously announced strategy to co-invest on a selective basis with quality hotel investors like Waterton,” said Bill Otto, president of Marcus Hotels and Resorts.  “We approach all of our hotels from the owner’s perspective, but as a co-investor our interests are even more closely aligned.  We look forward to the opportunity to build on our relationship with Waterton.” 

“The Sheraton Madison will be our third hotel investment, and we continue to seek opportunities to invest in hotels that have strong repositioning potential in the top 50 markets,” said Rich Silverstein, vice president-investments of Waterton Commercial.  “We intend to undertake a major, multi-million dollar renovation to make it one of the leading hotels in the market.  When completed in late 2007, the hotel will be in like-new condition.  We selected Marcus because of their proven track record of maximizing the potential of the hotels they operate.”

Renovation plans for the hotel are still being developed but will likely include exterior renovations and significant upgrades to the lobby and public space, as well as remodeling all guest rooms.

Located at 706 John Nolen Drive, the Sheraton Madison has 237 rooms and suites.  The hotel features an indoor heated swimming pool, whirlpool and fitness center.  Room amenities include the Sheraton Sweet Sleeper bed, high-speed Internet access and a refrigerator. 

“The hotel’s location appeals to a broad cross-section of guests, including business, group and leisure travelers,” Otto said.  The Sheraton has one of the city’s largest hotel meeting facilities with 18,000 square feet, capable of handling groups of 10 to 500 people.  The property is adjacent  to the Alliant Energy Center, which boasts more than 150,000 square feet of exhibit space and is located approximately 1.5 miles from the Monona Terrace Convention Center, the city’s convention center facility.  The hotel also is  proximate to numerous corporate headquarters, the University of Wisconsin campus, downtown Madison, and the De Joppe Bingo Casino. 

About Waterton Associates, LLC
Founded in 1995 by  David R. Schwartz and Peter M. Vilim, Waterton Associates, LLC and its affiliate Waterton Commercial acquires multi-family properties, hotels and other commercial property types that can achieve superior returns through re-positioning, renovation and management.  Waterton’s portfolio currently includes 35 apartment communities, containing more than 14,500 apartment homes, 1 million square feet of industrial buildings and three hotels.  The company employs more than  450 people nationwide.  Additional information about Waterton is available at

About Marcus Hotels and Resorts 
As of March 1, Marcus Hotels and Resorts will own or manage a distinctive portfolio of 20 hotels, resorts and other properties, with one additional hotel under development.  Including the Sheraton Madison, the company is a third-party manager for 11 hotels, resorts and other properties.  Marcus Hotels and Resorts also owns and operates nine hotels and resorts, including the newly restored Hilton Skirvin in Oklahoma City, Okla., opening later this month.  The company currently is providing technical services for the development of a Hilton in Bloomington, Minn.

About The Marcus Corporation
Headquartered in Milwaukee, Wis., The Marcus Corporation is a leader in the lodging and entertainment industries.  In addition to its Marcus Hotels and Resorts division, the company’s movie theatre division, Marcus Theatres®, owns or manages 498 screens at 41 locations in Wisconsin, Illinois, Minnesota and Ohio, and one family entertainment center in Wisconsin.  Marcus Theatres also has one new theatre under construction in Brookfield, Wis.  For more information, visit the company’s Web site at

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. 


The Marcus Corporation


Also See: Marcus Hotels and Resorts to Purchase the Westin Columbus Hotel; Transaction Leverages Historic Hotel Experience and Expands Presence in the Midwest / March 2006
Marcus Hotels and Resorts Opens the Company-owned Hilton Madison Monona Terrace in Madison, Wis. / Feb 2001

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.