| London � 9 November 2006, David Elton, CEO of
Leonardo Media, announced today that Leonardo has developed and implemented
a fully customized Digital Asset Management (DAM) Platform, incorporating
an integrated Press Communication Centre for The Leading Hotels of the
World.
�We are delighted to strengthen our partnership with The Leading Hotels of the World and reinforce our expansion in the marketplace. The DAM Platform will enable Leading Hotels to centralize global production, ownership, management and distribution of rich content for their entire portfolio. Further, they will have synchronized distribution to the entire Leonardo network - Amadeus, Galileo, Sabre, Worldspan, Pegasus, Opodo, Yahoo!, Orbitz and Worldres�, said Elton. �Hotel companies utilize our products so they can optimize the operational efficiencies and cost savings that our solutions provide�, he added. �The establishment of the DAM offers our member hotels an incredible opportunity to reach influential, key media outlets across the globe,� said Claudia Kozma Kaplan, vice president of corporate communications for The Leading Hotels of the World, Ltd. �The ability to quickly disseminate images and information is absolutely crucial in gaining valuable print and broadcast exposure.� She continued, �Editors and journalists can easily access the DAM via the Leading Hotels website, thus it is just one more way in which we enable hotels to maximize the value of their membership in our organization, by giving them powerful marketing resources at no additional cost.� About Leonardo
Leonardo works with more than 60,000 hotels, including many prominent global hotel chains such as Intercontinental Hotels and Resorts, Carlson Hospitality, Worldhotels, Raffles/Swissotel, Rosewood, Jumeirah, Preferred Hotel Group, Kersner International, Small Luxury Hotels, Leading Hotels of the World, Le Meridien, Nikko, Peninsula, Starwood, Resort Quest, Luxe and Destination Hotels and Resorts. Leonardo also works with more than 80 Tourist Boards, including Singapore, Portugal, The Hague, and Antigua and Barbuda. Its major travel channel partners include Amadeus, Galileo, Sabre, Worldspan, Pegasus, WizCom, Worldres along with Lodging.com, Cheaptickets, Yahoo!, Opodo, Vista, Planetgo, Aergo, Widderoe, and NorthStar Travel Media. Additional information about Leonardo and their solution suite can be found at www.leonardo.com About The Leading Hotels of the World, Ltd The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world�s finest hotels, resorts and spas, and is the operator of www.lhw.com � the online source for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 24 major markets across the globe. Since 1928, the company�s reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering 1,500 separate criteria. High resolution images of member hotels are available for downloading at www.lhw.com/press. For reservations and information, visit www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800. |
